Navigation Links
Kent State Public Relations Students Host a Flash Mob to Launch National Donate Life Month

KENT, Ohio, April 2, 2008 /PRNewswire/ -- Kent State University public relations students organized a flash mob on the Kent campus today to spotlight the need for organ donors. April is National Donate Life Month.

(Photo: )

A flash mob is defined as: "A large group of people who assemble suddenly in a public space, perform an unusual action for a brief period of time, then quickly disperse." The goal was to attract attention for the need for organ donations and to give Kent State students and others the opportunity to register.

Nationally 18 people will die each day waiting for an organ. In Ohio, 214 people died while waiting for an organ transplant in 2006.

The Kent State public relations students are participating in the Do It Now College Challenge, a statewide competition among 13 colleges and universities in Ohio sponsored by Donate Life Ohio. The goal of the campaign is to recruit 400,000 new organ donors in Ohio.

"Often, this is a subject that people don't want to think about it," says Julie McKinney, a junior public relations major and PRKent Do It Now team member. "Ultimately, organ donors save lives. We want to educate people about organ and tissue donation. And, hopefully, we can successfully encourage people to become donors."

Becoming a donor is simple. Ohio residents can sign-up while renewing their driver's license or visit the PRKent Do It Now team's Web site at

A single donor can save up to eight lives through organ donation and improve the lives of up to 50 people through tissue donation.

Kent State's campaign to increase organ donors was developed in the fall 2007 Public Relations Campaigns class and is being implemented by a team of Kent PR students throughout spring semester.

"Since this is a real public relations campaign, the students are learning that a good idea on paper isn't necessarily an easy idea to execute," says Michele Ewing, a Kent State assistant professor and faculty adviser for the project. "This campaign is giving the students valuable experience and an opportunity to learn how they can use their communications skills to make a meaningful difference in people's lives."

The challenge to the student teams competing at Ohio universities is to register as many new donors as possible by May. Each university has its own predetermined registration goal, based on its surrounding population. The goal for Kent State is set at 14,571, and there have been 7,429 donors registered as of late March.

In addition to the flash mob, Kent's PR students are using a variety of other tactics to increase donor registration, but one of the innovative ways they are increasing awareness for this campaign is through the social networking site Facebook. Students have created a Facebook page to inform other students and peers about the campaign.

"The flash mob was an effective way to get the Kent community to pause for an important cause today," says McKinney. "It also was a fun experience."

Media contacts:

Julie McKinney


Michele Ewing

Assistant Professor


Scott Rainone

Assistant Director, University Media Relations

(330) 672-8595

SOURCE Kent State University
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Report: Life And Death Differences in U.S. Child Well-Being Exist Between Top and Bottom States, Youths Up to Three Times More Likely to Die Before Adulthood in Some Parts of U.S.
2. State of Arizona to Use PocketCPR for Training Initiative on Hands-Only CPR
3. The Toy Industry Association Responds to Washington State Law Governing the Sale of Toys and the Governors Veto of Key Sections of the Bill
4. Front Line Caregivers from 16 States to Visit Capitol Hill to Urge State Congressional Delegation to Reject Medicare Cuts that Could Threaten Quality Care in Nations Nursing Homes
5. The United States Patent and Trademark Office Grants TransUnion Patent for Healthcare Financing Method
6. State of Cancer Care for Nations Poor and Minorities Is Focus of Conference in Washington
7. Statement in Response to SEIU United Healthcare Workers - Wests (UHW-W) Thursday Media Event
8. Radian Guaranty Inc. Eliminates Stated Income and Stated Asset Programs
9. CryoCor Reports Going Concern Statement and Receives Notification From Nasdaq Relating to Minimum Stockholders Equity
10. Mens Health Policy Center Hosts Petition to Protest Government Barrier to Prostate Cancer Medications
11. National, State Front Line Caregivers Warn About $64 Million Cut to Medicare Funding for Care of Michigan Seniors
Post Your Comments:
(Date:11/30/2015)... ... , ... Cycling, running, and walking are regular Sunday activities for many South ... 28, 2016. , That’s when the 7th annual ANF Group Tour de Broward ... and families at Joe DiMaggio Children’s Hospital. , The community fundraiser, sponsored ...
(Date:11/30/2015)... ... November 30, 2015 , ... ... ingredient list of its hemorrhoid ointment to its website. , “Our goal is ... people suffering from hemorrhoids. Adding the comparison chart and ingredient list allows our ...
(Date:11/30/2015)... ... November 30, 2015 , ... At Grand Dental PC, their priority is ... When you have dental problems, you need to turn to a dentist who listens ... treat your needs, a friendly dentist who counsels you on the best ways to ...
(Date:11/30/2015)... ... ... Dr. Seth D. Margulies specializes in orthodontics and is based in Perth ... the best available orthodontic experience in the area. Dr. Margulies has met all ... the branch of dentistry that specializes in the diagnosis, prevention, and treatment of dental ...
(Date:11/30/2015)... , ... November 30, 2015 , ... ... new study by UPMC and KingMed Diagnostics researchers. Their ... years found that consultation with UPMC pathologists resulted in significantly altered treatment plans ...
Breaking Medicine News(10 mins):
(Date:11/30/2015)... India , November 30, 2015 ... 2014, and is expected to grow at a CAGR of 7.6% ... was valued at USD 135.6 million in 2014, and is ... 2020. --> According to the new Market Research Report ... invasive, non-invasive), By End User (Hospitals, ambulatory care, others) - Analysis ...
(Date:11/30/2015)... PUNE, India , November 30, 2015 ... new market research report "Dental Lasers Market by Product (Soft ... Treatment, Periodontitis), End User (Hospitals, Clinics), and Geography - Global ... USD 224.7 Million by 2020, at a CAGR of 5.2% ... , Browse 140 market data Tables and 62 Figures spread ...
(Date:11/30/2015)... MOUNTLAKE TERRACE, Wash. and ST. ... Cross and Express Scripts (NASDAQ: ESRX ) today ... benefit agreement. The partnership, which began in 1999, will ... --> --> After evaluating pharmacy ... process, Premera concluded that Express Scripts continues to offer ...
Breaking Medicine Technology: