Navigation Links
Kent State Public Relations Students Host a Flash Mob to Launch National Donate Life Month

KENT, Ohio, April 2, 2008 /PRNewswire/ -- Kent State University public relations students organized a flash mob on the Kent campus today to spotlight the need for organ donors. April is National Donate Life Month.

(Photo: )

A flash mob is defined as: "A large group of people who assemble suddenly in a public space, perform an unusual action for a brief period of time, then quickly disperse." The goal was to attract attention for the need for organ donations and to give Kent State students and others the opportunity to register.

Nationally 18 people will die each day waiting for an organ. In Ohio, 214 people died while waiting for an organ transplant in 2006.

The Kent State public relations students are participating in the Do It Now College Challenge, a statewide competition among 13 colleges and universities in Ohio sponsored by Donate Life Ohio. The goal of the campaign is to recruit 400,000 new organ donors in Ohio.

"Often, this is a subject that people don't want to think about it," says Julie McKinney, a junior public relations major and PRKent Do It Now team member. "Ultimately, organ donors save lives. We want to educate people about organ and tissue donation. And, hopefully, we can successfully encourage people to become donors."

Becoming a donor is simple. Ohio residents can sign-up while renewing their driver's license or visit the PRKent Do It Now team's Web site at

A single donor can save up to eight lives through organ donation and improve the lives of up to 50 people through tissue donation.

Kent State's campaign to increase organ donors was developed in the fall 2007 Public Relations Campaigns class and is being implemented by a team of Kent PR students throughout spring semester.

"Since this is a real public relations campaign, the students are learning that a good idea on paper isn't necessarily an easy idea to execute," says Michele Ewing, a Kent State assistant professor and faculty adviser for the project. "This campaign is giving the students valuable experience and an opportunity to learn how they can use their communications skills to make a meaningful difference in people's lives."

The challenge to the student teams competing at Ohio universities is to register as many new donors as possible by May. Each university has its own predetermined registration goal, based on its surrounding population. The goal for Kent State is set at 14,571, and there have been 7,429 donors registered as of late March.

In addition to the flash mob, Kent's PR students are using a variety of other tactics to increase donor registration, but one of the innovative ways they are increasing awareness for this campaign is through the social networking site Facebook. Students have created a Facebook page to inform other students and peers about the campaign.

"The flash mob was an effective way to get the Kent community to pause for an important cause today," says McKinney. "It also was a fun experience."

Media contacts:

Julie McKinney


Michele Ewing

Assistant Professor


Scott Rainone

Assistant Director, University Media Relations

(330) 672-8595

SOURCE Kent State University
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Report: Life And Death Differences in U.S. Child Well-Being Exist Between Top and Bottom States, Youths Up to Three Times More Likely to Die Before Adulthood in Some Parts of U.S.
2. State of Arizona to Use PocketCPR for Training Initiative on Hands-Only CPR
3. The Toy Industry Association Responds to Washington State Law Governing the Sale of Toys and the Governors Veto of Key Sections of the Bill
4. Front Line Caregivers from 16 States to Visit Capitol Hill to Urge State Congressional Delegation to Reject Medicare Cuts that Could Threaten Quality Care in Nations Nursing Homes
5. The United States Patent and Trademark Office Grants TransUnion Patent for Healthcare Financing Method
6. State of Cancer Care for Nations Poor and Minorities Is Focus of Conference in Washington
7. Statement in Response to SEIU United Healthcare Workers - Wests (UHW-W) Thursday Media Event
8. Radian Guaranty Inc. Eliminates Stated Income and Stated Asset Programs
9. CryoCor Reports Going Concern Statement and Receives Notification From Nasdaq Relating to Minimum Stockholders Equity
10. Mens Health Policy Center Hosts Petition to Protest Government Barrier to Prostate Cancer Medications
11. National, State Front Line Caregivers Warn About $64 Million Cut to Medicare Funding for Care of Michigan Seniors
Post Your Comments:
(Date:11/27/2015)... ... ... Dr. Thomas Dunlap and Dr. Patrick Coleman , cardiologist ... Medicine at St., Joseph Health System’s Santa Rosa Memorial Hospital , co-hosted the ... ways and require time-critical intervention to avoid large area heart damage and progressive infections ...
(Date:11/26/2015)... ... 2015 , ... Patients at Serenity Point Recovery, a holistic ... Thanksgiving Day to share the things that they are most grateful for today. ... channel, patients displayed what they wrote on index cards, describing the things that ...
(Date:11/26/2015)... ... 26, 2015 , ... Somu Sivaramakrishnan announced today that he ... now offers travelers, value and care based Travel Services, including exclusive pricing on ... as, cabin upgrades and special amenities such as, shore excursions, discounted fares, travel ...
(Date:11/26/2015)... ... November 26, 2015 , ... PRMA Plastic Surgery is updating their ... surgeons performed their 6,000th free flap breast reconstruction surgery! , “What an accomplishment for ... excited to rebuild lives and it’s an honor to have served all of these ...
(Date:11/26/2015)... ... November 26, 2015 , ... ... wellness consultation, has collaborated with Women’s Web – an online resource for ... topics on mental and emotional well-being relationship, life balance, stress, professional development, ...
Breaking Medicine News(10 mins):
(Date:11/26/2015)... DUBLIN , Nov. 26, 2015 ... the addition of the "2016 Future Horizons ... Monitoring (TDM) Market: Supplier Shares, Country Segment Forecasts, ... offering. --> ... comprehensive analysis of the Japanese therapeutic drug monitoring ...
(Date:11/26/2015)... , November 26, 2015 ... the addition of the  "2016 Future ... Global Cell Surface Testing Market: Supplier ... to their offering.  --> ... of the  "2016 Future Horizons and ...
(Date:11/26/2015)... , November 26, 2015 ... Juntendo universitetssjukhus ser potential att använda ... magnetresonansbilder (MR-bilder) för patienter med multipel ... ett forskningsavtal med SyntheticMR AB för att ... forskningsprojekt på sjukhuset. Med SyMRI kan man ...
Breaking Medicine Technology: