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Kendall-Jackson Hosts Five-Month, Online Charity Auction Featuring Collectibles From Champion Thoroughbred
Date:7/6/2009

SANTA ROSA, Calif., June 6 /PRNewswire/ -- Kendall-Jackson Winery today announced a five-month-long charity auction that will take place on its web site (www.kj.com) and will feature items, donated by winery owner and co-founder Jess Jackson, that are related to Rachel Alexandra's already-historic thoroughbred racing season. A new item and new auction will be introduced every month through November.

Each successive week's item will be more valuable -- culminating in a Super Lot in November. All of the proceeds from the auction will benefit the V Foundation for Cancer Research.

Bidders can now go to www.kj.com where they can place their bids on:

  • The First Auction Item: Halter worn by Rachel Alexandra prior to her Preakness Stakes victory workouts.

Each month a new item of sports collectible memorabilia from Rachel Alexandra's historic campaign-in-progress will be introduced on this auction page. Each item, of progressively escalating value, will have a "blind reserve" bid amount -- that amount is guaranteed by Jess Jackson and Barbara Banke to be the least amount donated to the charity -- even if bidding is below that amount and the item is not sold. All funds raised will go to the V Foundation.

The final, Grand Item will be auctioned in November. The cumulative total of all auction proceeds will be presented to the V Foundation after Rachel Alexandra's last race of the season, or no later than November 30, 2009.

As bids are taken and recorded, a real-time moving graph will illustrate where the price stands at any given moment. In addition, a cumulative running total of money raised to date will be featured on the Kendall-Jackson web site home page.

Every month, the winning bi
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SOURCE Kendall-Jackson Winery
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