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Kellogg's Frosted Flakes Gold(TM) Helps Moms Get the Gold
Date:2/4/2008

hes

and being a trustworthy and loyal teammate.

5) Find good in the game. Instead of focusing on missed opportunities,

focus on the positive points of how you and your teammates perform.

Play with a commitment to the game -- don't quit when things aren't

going your way. Be gracious by cheering on good plays by your teammates

and opponents and congratulating effort as well as success. And never

forget that you're there to have fun!

"Ideally kids will use the Five Golden Rules of Sportsmanship as a 'playbook' by which to conduct themselves in practice, games and in their day- to-day lives," said Wells Frice, section six director, American Youth Soccer Organization.

An important part of the Earn Your Stripes(TM) program is eating a nutritious breakfast. A complete breakfast provides kids with the energy they need to be their best. Working hard, staying active and learning new skills helps kids take their game to the next level. "We are thrilled to be a partner in this program," said Anissa Freeman, chief executive officer, Girls on the Run International. "Whether it's a team or individual sport activity, Earn Your Stripes(TM) and the Golden Rules encourage having fun and good sportsmanship, which is important for young athletes."

As part of a nutritious breakfast and healthy snack, Kellogg's Frosted Flakes Gold(TM) will help kids "Earn Their Stripes" by giving them the energy they need to keep active, learn new skills and play hard so they can be their very best. For more information about Kellogg's Frosted Flakes Gold(TM) and the Earn Your Stripes(TM) program, visit FrostedFlakes.com.

About Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE:

SOURCE Kellogg Company
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