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Kellogg's Frosted Flakes Gold(TM) Helps Moms Get the Gold
Date:2/4/2008

the Earn Your Stripes(TM) program, Kellogg's Frosted Flakes Gold(TM), in partnership with the American Youth Soccer Organization, Little League(R) International and Girls on the Run International, created the Five Golden Rules of Sportsmanship.

"The Earn Your Stripes(TM) program helps kids with confidence as they deal with both challenges and accomplishments in athletics," said Jud Rogers, senior marketing executive, Little League(R) International. "We worked with Kellogg's Frosted Flakes Gold(TM) to create Golden Rules and give coaches and parents the tools they need to teach their kids about good sportsmanship on and off the field."

Five Golden Rules of Sportsmanship

1) Play with a smile. Don't worry; you don't have to grin throughout the

whole game. Playing with a smile means playing with passion,

confidence and self-respect; being gracious in victory and defeat and

most of all having fun! Play for your love of the game, not just the

trophy.

2) Be a winner. You can be a winner no matter what the scoreboard says.

Winners lead by example -- always playing their best, being humble and

acting in good character. Take care of yourself by getting enough

sleep, eating right and exercising. Bring your game to the next level

by practicing hard and learning from your mistakes.

3) Show respect. Playing fair and following the rules is a big part of

sportsmanship. Always consider your safety and the safety of others.

Also, treat your coaches, officials, parents, fans, teammates and

opponents with respect both on and off the field.

4) Be a good teammate. Remember that you're part of a team. Whether you're

running track, running down the soccer field or running the bases,

playing sports involves others. Being part of a team means showing up

to practices and games on time, cooperating with players and coac
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SOURCE Kellogg Company
Copyright©2008 PR Newswire.
All rights reserved

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