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Kellogg's Frosted Flakes Gold(TM) Helps Moms Get the Gold
Date:2/4/2008

New Kellogg Cereal Provides Whole Grains, Fiber and Energy Kids Need to

'Earn Their Stripes' On and Off the Field

BATTLE CREEK, Mich., Feb. 4 /PRNewswire/ -- There is no off-season for this sport. The game is played every morning... at the breakfast table as mom and her kids face off over what to have for breakfast. Mom wants a nutritious cereal and kids want something that tastes good. Kellogg has a new cereal that makes good sports out of moms and kids -- Kellogg's Frosted Flakes Gold(TM). The great taste of Kellogg's Frosted Flakes(R) is now made with 10 grams of whole grain and baked with honey.

"Kellogg's Frosted Flakes Gold(TM) offers better-for-you nutrition that will satisfy moms and a great taste that kids will love," said Jennifer Garrett, Director of Nutrition Marketing, Kellogg Company. "As a good source of fiber and 10 grams of whole grain, Kellogg's Frosted Flakes Gold(TM) is not only a nutritious choice, but it also gives kids energy at breakfast and snack time."

They're GR-R-REAT!(TM) and Good for You

Kellogg's Frosted Flakes Gold(TM) is one example of Kellogg Company's continued commitment to provide better-for-you options that moms can feel good about. The entire Kellogg's Frosted Flakes(R) line meets the science-based Kellogg Global Nutrient Criteria. Kellogg's Frosted Flakes Gold(TM) provides an enhanced nutritional profile and energy -- two crucial elements that kids need to be their best on and off the field. The whole grains deliver long- lasting energy from the complex carbohydrates that take longer to break down. Baked with honey, Kellogg's Frosted Flakes Gold(TM) has the sweet taste that kids like.

Earning Your Stripes

To encourage kids to eat right and work hard, Kellogg's Frosted Flakes(R) created the Earn Your Stripes(TM) program. Earn Your Stripes(TM) encourages kids to believe in themselves to overcome challenges, accomplish their goals and be their very best. As part of
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SOURCE Kellogg Company
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