Kellogg and MyPyramid - Helping Families Live Well Today and... (lso offers educational resources f...)

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Kellogg and MyPyramid - Helping Families Live Well Today and Every Day

Date:6/10/2008

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-- "Virtual" Communication

Kellogg provides families the ability to sign-up for three e-

newsletters to receive regular information and updates: Kellogg

Kitchens(R), Family Focus and Healthy Beginnings. These newsletters,

which offer moms and families with a variety of useful information,

will each highlight MyPyramid at least once in 2008.

-- Recipe Brochure

On kelloggsnutrition.com, consumers can find a recipe brochure that

provides both information about MyPyramid, as well as a collection of

delicious and nutritious recipes that can bring MyPyramid concepts to

life. This brochure may also be leveraged via Kellogg e-newsletters

and kelloggskitchens.com in the coming year.

Later this year, the USDA Center for Nutrition Policy and Promotion will hold the 1st Annual Partnering with MyPyramid Symposium, where companies will showcase highlights of their commitment to the MyPyramid: Corporate Challenge.

For more information about Kellogg Company and its partnership with the MyPyramid: Corporate Challenge, visit http://www.kellogg.com or http://www.kelloggsnutrition.com.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krisp
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