Kellogg and MyPyramid - Helping Families Live Well Today and...(Currentplans include: -- L.A.U.N.C.H...),Health

-- L.A.U.N.C.H. - Learning and Understanding Nutrition Choices and Health

Available fall 2008, this elementary curriculum for kindergarten

through 8th grade teaches students about healthy lifestyles and

showcases the foundation and electronic resources of MyPyramid. The

curriculum includes lesson plans and background information for

teachers, student activity sheets, and "home connection" activities

that get families involved, too. Kellogg will host MyPyramid on the

kelloggsnutrition.com as well as kelloggsfoodawayfromhome.com.

Additionally, Kellogg is exploring the opportunity to partner with

Knowledge Learning Corporation -- the nation's leading private provider

of early childhood and school-age education and care -- to create a

preschool curriculum for the L.A.U.N.C.H. program. This initiative will

support USDA's addition of more preschool materials in September of

2008.

-- Fuel for School

This initiative provides support for Mom via in-store displays and

information. The materials, including a booklet and Web site, will

promote MyPyramid as a resource.

-- MyPyramid and Packaging

As Kellogg continues to lead the charge in on-pack labeling, they will

soon include the MyPyramid icon on a number of cereals like Kellogg's

Corn Flakes(R), Kellogg's Raisin Bran(R), Rice Krispies(R),

All-Bran(R), Smart Start(R), Crispix(R), Mini-Wheats(R), Apple

Jacks(R), Froot Loops(R), Kellogg's Frosted Flakes(R) and more.

-- MyPyramid on kelloggsnutrition.com

Kellogg includes multiple links to MyPyramid on the

kelloggsnutrition.com site. This nutrition-focused Web site provides

information and practical tips to consumers to help get the whole

family involved in eating well and being active every day. It a
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