With 94 Percent of Families Participating in Outdoor Activities, OFF!(R)
Finds Ways to Keep Your Family Protected, Your Beauty Routine
Uninterrupted, and Your Outdoor Entertainment Flawless
RACINE, Wis., May 29 /PRNewswire/ -- Americans sure do know how to make the most out of their summers. According to the OFF!(R) PowerPad(R) survey(1), adults say they and/or their families plan to attend a barbeque (73 percent), watch fireworks (59 percent), attend outdoor concerts (33 percent), go to amusement parks (32 percent), or go camping (28 percent) this summer.
"As a family company, we know spending time outside during the summer months -- hanging out around the pool, hosting backyard barbecues, and playing at the park -- is a important part of family life," said Kelly Semrau, SC Johnson Vice President of Global Public Affairs and Communication. "We want to help families and their friends enjoy this time together by providing them with ways to stay protected, maintain their beauty routines and entertain in their own backyards."
Whether it's a long day at the beach or gardening in the backyard, an
increase in outdoor activity shouldn't be at the expense of personal well
being. Know how to get prepared and stay protected from everyday summer
-- Sun protection: 19 percent of adults believe getting a "base tan" will
help prevent sunburn if they plan to spend a lot of time in the sun.
The truth is that any change in skin color is a sign of damage from
ultraviolet (UV) radiation. It's important to have some protection
from the sun's rays. Always wear a sunscreen with at least SPF 15.
Look for brands that spray on and are both sweat and water resistant.
-- Beat the bugs. 25 percent of adults are most concerned about keeping
their families protected from insect-related (25 percent) mishaps like
stings, bites and contracting the West Nile virus from infected
mosquitoes. Although 85 percent of adults believe citronella candles
are somewhat to very effective, traditional citronella candles only
repel mosquitoes from up to one foot away. If you are looking for an
area repellent that will keep your guests protected during outdoor
outings, try the easy-to-use OFF!(R) PowerPad(R) Lamp or Lantern. They
protect an area 15 times greater than a citronella candle/bucket,
which is equal to 225 square feet (the average size of a deck or
-- Avoid the poison of the sting. 23 percent of adults believe that if
they get a bee sting, they should squeeze out the stinger. Squeezing
the stinger may cause venom in the sac to get into your body. To
properly remove a stinger, do not pull out with your fingers or
tweezers because this will release more venom. Instead, scrape the
stinger out with your fingernail or a straight-edged object.
Rebecca Borman, a former "Survivor" contestant and two-time Emmy
Award-winning make-up artist on "The View," offers quick and easy tips to
summer-proof beauty routines.(2)
-- Stay hydrated. Drink at least eight glasses of water a day and more
when you are outside. Drinking water moisturizes your skin from the
inside out. Water is essential to maintaining elasticity and helps
-- Avoid the bite. Nothing is uglier than an armful of mosquito bites.
Ninety-two percent of U.S. women (3) want an insect repellent that's
light and quick-drying. OFF!(R) FamilyCare Smooth & Dry is a perfect
solution for feel-good mosquito protection because it's made from a
unique cornstarch formula that allows it to dry on contact. Plus it
has a pleasant tropical scent and is smooth on the skin.
-- Avoid make-up meltdowns. To ensure your make-up doesn't smudge or
smear, try using setting powders after you've completed your look.
From pool parties to barbeques, there are several ways to celebrate the
summer right in your backyard.
-- Decorate in style. Pick a color theme and carry it through your foods,
plates, centerpieces and potted plants. Create a cozy halo on your
porch with clusters of string lights (no longer just a holiday trend).
Try some in multiple colors or funny shapes, like jalapenos.
-- Be your own DJ. Choose music that matches your menu or your outdoor
decor. For a menu like Hawaiian BBQ Tuna Burgers and Tropical Pasta
Salad, play hula music, Brazilian jazz, or something retro that rocks.
If you use Victorian-looking china, try classical music like Vivaldi
for a classy afternoon tea.
-- Be disaster ready. It's all about having backups. If your special
appetizer burns, pull out cheese and crackers. Pasta made in just
minutes can replace burned entrees. Many say that good weather
(80 percent) and repellents to keep pesky mosquitoes away (57 percent)
are party must-haves. So control what you can, like lighting area
repellents to keep the swarms of mosquitoes away from your guests.
Create back-up plans for things you can't control, like a gloomy
Enjoy each occasion as they come this summer and be prepared. For more
outdoor tips or ways to stay protected from summer's uninvited guests,
(1) The OFF(R) PowerPad(R) Lamp & Lantern Survey was conducted online
within the United States by Harris Interactive on behalf of S.C.
Johnson & Son, Inc. between April 25 and 29, 2008 among 3,607 adults
ages 18+. This online survey is not based on a probability sample and
therefore no estimates of theoretical sampling error can be
calculated. For complete survey methodology, including weighting
variables, please contact Jenny Taylor or Apryl Ehmann.
(2) Ms. Borman's statements and opinions are her own and should not be
interpreted as association, opinions, or endorsements by Survivor or
The View television programs.
(3) This survey was conducted online within the United States by Harris
Interactive on behalf of S.C. Johnson & Son, Inc. between May 2 and
May 4, 2007 among 1,138 adult women ages 18+. For complete survey
methodology, including weighting variables, please contact Jenny
Taylor or Apryl Ehmann.
SC Johnson is a family-owned and -managed business dedicated to
innovative, high-quality products, excellence in the workplace and a
long-term commitment to the environment and the communities in which it
operates. Based in the USA, the company is one of the world's leading
manufacturers of household cleaning products and products for home storage,
air care, personal care and insect control. It markets such well-known
brands as EDGE(R), GLADE(R), OFF! (R), PLEDGE(R), RAID(R), SCRUBBING
BUBBLES(R), SHOUT(R), WINDEX(R) and ZIPLOC(R) in the U.S. and beyond, with
brands marketed outside the U.S. including AUTAN(R), BAYGON(R), BRISE(R),
ECHO(R), KABIKILLER(R), KLEAR(R), and MR. MUSCLE(R). The 122-year old
company, with over $7.5 billion in sales, employs approximately 12,000
people globally and sells products in more than 110 countries.
|SOURCE SC Johnson|
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