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Keep A Child Alive and Alicia Keys Raise $40,000 Through Mobile Donations During U.S. Concert Tour
Date:7/2/2008

y the Mobile Giving Foundation (MGF), a new 501 C 3 tax exempt nonprofit that manages mobile giving standards and donor interaction, qualifies charities, and distributes donated funds. The Mobile Giving Foundation is pioneering mobile giving with the support of major wireless carriers, charities, sponsors and service providers.

"This is a true turning point in the history of the wireless industry," said Jim Manis, founder and CEO of the MGF. "Not only are we at the forefront of wireless giving but we are fortunate enough to be partnered with Keep A Child Alive, an organization as skilled at promoting giving as it is at combating AIDS. This is a remarkable partnership that underscores the personal nature and value of mobile technology in empowering consumers to make a difference in the world."

Keep A Child Alive Mobile Donation in-venue promotions focused on text-based calls to action (Text ALIVE to 90999 to Give $5) found on big-screen displays, in-venue signage, print material and retail merchandise. Keep A Child Alive and Ms. Keys now focus their appeals to fans and supporters online by utilizing the Social Giving solutions provided by mGive. With the custom flash widgets and Facebook Giving Application, Keep A Child Alive can now maximize its online reach by integrating giving into social networking channels.

About Keep A Child Alive

Keep A Child Alive is a charitable organization committed to accelerating action to combat the global AIDS pandemic. With more than 28 million dead and 15 million orphaned, the disease continues, wiping out whole societies, threatening economic infrastructures and creating tragic family devastation. KCA provides life-saving medication, social support, and orphan care, to keep these children and families alive. We also develop global awareness campaigns targeted at boosting funding for the fight against HIV/AIDS. For just a dollar a day, you can help save the life of a child or a parent who cannot afford es
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SOURCE Keep A Child Alive
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