"This is a true turning point in the history of the wireless industry," said Jim Manis, founder and CEO of the MGF. "Not only are we at the forefront of wireless giving but we are fortunate enough to be partnered with Keep A Child Alive, an organization as skilled at promoting giving as it is at combating AIDS. This is a remarkable partnership that underscores the personal nature and value of mobile technology in empowering consumers to make a difference in the world."
Keep A Child Alive Mobile Donation in-venue promotions focused on text-based calls to action (Text ALIVE to 90999 to Give $5) found on big-screen displays, in-venue signage, print material and retail merchandise. Keep A Child Alive and Ms. Keys now focus their appeals to fans and supporters online by utilizing the Social Giving solutions provided by mGive. With the custom flash widgets and Facebook Giving Application, Keep A Child Alive can now maximize its online reach by integrating giving into social networking channels.
About Keep A Child Alive
Keep A Child Alive is a charitable organization committed to
accelerating action to combat the global AIDS pandemic. With more than 28
million dead and 15 million orphaned, the disease continues, wiping out
whole societies, threatening economic infrastructures and creating tragic
family devastation. KCA provides life-saving medication, social support,
and orphan care, to keep these children and families alive. We also develop
global awareness campaigns targeted at boosting funding for the fight
against HIV/AIDS. For just a dollar a day, you can help save the life of a
child or a parent who cannot afford es
|SOURCE Keep A Child Alive|
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