Navigation Links
Keep A Child Alive and Alicia Keys Raise $40,000 Through Mobile Donations During U.S. Concert Tour
Date:7/2/2008

During Alicia Keys' As I Am Concert Tour fans donated to Keep A Child Alive

by Texting 'ALIVE' to '90999'

NEW YORK, July 2 /PRNewswire/ -- Eleven-time Grammy Award winner Alicia Keys launched one of the first text message donation campaigns in the U.S. to benefit Keep A Child Alive. During her As I Am concert tour, Keys took a few moments out of each show to show a clip from her film Alicia in Africa: Journey to the Motherland and to invite fans to donate $5 using their mobile phones. By text messaging the word 'ALIVE' to shortcode 90999, thousands of fans donated on the spot to Keep A Child Alive, helping support the organization's crucial efforts in communities affected by AIDS in Africa.

The mobile giving campaign proved to be a viable new fundraising channel for Keep A Child Alive with close to 8,000 fans donating over $40,000 to combat the African AIDS Pandemic.

"Texting can provide a way to give at that instant when we are moved, rather than later when life takes over," said Alicia Keys.

"For many people, this was their first encounter with mobile giving and it came through Keep A Child Alive, which has always been a cutting-edge, progressive organization," explained Leigh Blake, Co-Founder and President of Keep A Child Alive. "I'm convinced that the ease of mobile giving helped us receive many contributions we might not have gotten otherwise."

"The launch of text message donations marks a true milestone in the world of philanthropy," said James Eberhard, Chairman and CEO of Mobile Accord. "Mobile giving creates a system where instead of raising millions of dollars from 5 or 10 people, nonprofits now have the ability to instantly raise individual donations of $5 or $10 from millions of people. This was demonstrated during the Alicia Keys concert series with our mGive platform, as we saw between 6-12% of the audience use their phone and participate."

The new mobile giving channel is enabled by the Mobile Giving Foundation (MGF), a new 501 C 3 tax exempt nonprofit that manages mobile giving standards and donor interaction, qualifies charities, and distributes donated funds. The Mobile Giving Foundation is pioneering mobile giving with the support of major wireless carriers, charities, sponsors and service providers.

"This is a true turning point in the history of the wireless industry," said Jim Manis, founder and CEO of the MGF. "Not only are we at the forefront of wireless giving but we are fortunate enough to be partnered with Keep A Child Alive, an organization as skilled at promoting giving as it is at combating AIDS. This is a remarkable partnership that underscores the personal nature and value of mobile technology in empowering consumers to make a difference in the world."

Keep A Child Alive Mobile Donation in-venue promotions focused on text-based calls to action (Text ALIVE to 90999 to Give $5) found on big-screen displays, in-venue signage, print material and retail merchandise. Keep A Child Alive and Ms. Keys now focus their appeals to fans and supporters online by utilizing the Social Giving solutions provided by mGive. With the custom flash widgets and Facebook Giving Application, Keep A Child Alive can now maximize its online reach by integrating giving into social networking channels.

About Keep A Child Alive

Keep A Child Alive is a charitable organization committed to accelerating action to combat the global AIDS pandemic. With more than 28 million dead and 15 million orphaned, the disease continues, wiping out whole societies, threatening economic infrastructures and creating tragic family devastation. KCA provides life-saving medication, social support, and orphan care, to keep these children and families alive. We also develop global awareness campaigns targeted at boosting funding for the fight against HIV/AIDS. For just a dollar a day, you can help save the life of a child or a parent who cannot afford essential treatment and care in some of the world's poorest countries. http://www.keepachildalive.org

About Mobile Accord

Mobile Accord is the leading provider of mobile technology to non-profit organizations with its mobile donation platform mGive that allows organizations an end-to-end solution for managing mobile donations with integration into social networks and web donation collection tools. For more information visit: http://www.MobileAccord.com or http://www.mGive.com.

About Mobile Giving Foundation

The Mobile Giving Foundation is enabling the mobile channel for charitable giving by providing the organizational layer, operational guidelines and technical infrastructure for nonprofit organizations and donors to use the incredible power and convenience of mobile technology. For further information, please refer to the MGF Web site at http://www.mobilegiving.org.


'/>"/>
SOURCE Keep A Child Alive
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Dietary adherence associated with better glucose control in children with type 1 diabetes
2. Childrens Healthcare of Atlanta to Open Marcus Autism Center
3. Statement by Christine James-Brown, President and CEO, Child Welfare League of America (CWLA) Re: Moratorium on Medicaid Regulations
4. Families Mourning Children Travel to Nashville for July Compassionate Friends National Conference
5. New combination of tests measures childs ability to taste and smell
6. More severe bone infections, health complications in children linked to MRSA, researchers find
7. Federal Advisory Committee Votes to Include Newly Licensed Pentacel(R) Vaccine in Vaccines for Children Program
8. Childers receives research in Oral Biology Award
9. Hepatitis B Foundation Sponsors Two-Day Educational Conference for Children and Adults at Risk for Deadly Liver Virus
10. FDA Approves KINRIX(TM) - New Combination Vaccine for Children
11. Iowa Awards Policy Studies Inc. (PSI) Contract to Operate Its hawk-i Childrens Health Insurance Program
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/24/2016)... (PRWEB) , ... May 24, 2016 , ... ... trip to the Dominican Republic on September 21, 2016. Dr. Gerard, who holds ... serves with ChiroMission, a not-for-profit organization promoting health and wellness in Third World ...
(Date:5/24/2016)... Milwaukee, WI (PRWEB) , ... May 24, 2016 ... ... Facility In Milwaukee , Out patient Services To Begin In June , Aloria ... is pleased to announce the opening of Aloria Milwaukee, its first treatment facility ...
(Date:5/24/2016)... (PRWEB) , ... May 24, 2016 , ... "ProText Layouts ... said Christina Austin - CEO of Pixel Film Studios. , ProText Layouts Vol. 3 ... Final Cut Pro X . With ProText Layouts, video editors can create an ...
(Date:5/24/2016)... (PRWEB) , ... May 24, 2016 , ... The old ... causing the problem. A common injury that’s often misunderstood, whiplash should be swiftly diagnosed ... a Harvard-trained, orthopedic spine surgeon at Atlantic Spine Center . , So ...
(Date:5/24/2016)... ... May 24, 2016 , ... Since 1946, the doctors ... care. From the moment a patient arrives at the office, the staff will ... with each and every patient to create a complete dental treatment plan that is ...
Breaking Medicine News(10 mins):
(Date:5/20/2016)... According to the 2016 home healthcare ... for affordable healthcare solutions as since the early 2000s, the ... countries like the US, the healthcare cost rose faster than ... price index inflation rate stood at an average of 2.04% ... 3.62% during the same time period. This can be attributed ...
(Date:5/19/2016)... Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced today that it is ... a chance to meet iconic entertainer Mario Kreutzberger ... past two years has been the face of the company,s ... with type 2 diabetes, which Don Francisco is ... and tips for long-term healthy lifestyle choices. ...
(Date:5/19/2016)... , The data will be presented in ...   The conclusions of the study point to ... with 90% of the m presenting duration ... percent of the patients had clinical benefit.   ... I study of plitidepsin in combination with bortezomib and dexamethasone in patients with ...
Breaking Medicine Technology: