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Keenan Selects Nurtur and Healthyroads for Integrated Disease Management and Personal Wellness Programs
Date:2/4/2010

oaching model will lead to participants' improved health, mitigate healthcare costs, and improve workforce productivity for employees," said Michael Maluccio, SVP of Sales and Client Services for Nurtur.

Healthyroads is a provider of comprehensive wellness services including Internet-based, personal health improvement program designed to provide individuals with the online tools for taking charge of their personal health and telephone-based wellness coaching.  Keenan is partnering with Healthyroads to bring three tiers of wellness solutions, depending upon clients' needs and preference. Health Advisor Program, the most basic program, includes a personal health assessment online and a 30-minute coaching session in which participants are referred to Healthyroads online resources and/or clients' existing resources based on the health assessment results. Healthyroads Exercise Program enables participants to set up and track a personal exercise program online.  Individual motivation and program visibility are supported by a system of tangible rewards for progress such as pedometers, bottles, towels and t-shirts that arrive in a special package via mail.  Healthyroads Coaching Program adds telephone-based coaching with the number of sessions, from four to 52 per year, based on a risk evaluation.  This level also includes a starter kit and unlimited inbound calls.  The program begins with a health assessment and individualized behavioral goal setting.  It is designed to encompass exercise, nutrition, stress management, tobacco cessation, and other health lifestyle issues.

"We are excited to have our Healthyroads Wellness programs offered through Keenan & Associates," said George DeVries, chairman and CEO of Healthyroads, Inc. "Our health assessment, coaching, and other wellness programs are excellent tools for helping individuals improve their health a
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