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Kay Jewelers Joins St. Jude Children's Research Hospital(R) to Kick Off Fourth Annual Thanks and Giving(R) Campaign
Date:11/20/2007

and corporate partners, media and celebrities, asking everyone to join them in supporting St. Jude's groundbreaking research that benefits children in communities across the country and around the world. St. Jude is the nation's leading pediatric cancer research and treatment center and the only one that covers all of the costs for medicine, treatment, food, travel and lodging. Eighty-five cents of each dollar received goes directly to research and treatment.

"Year after year, we see the remarkable life-saving work performed at St. Jude, and we are very proud of our partnership," said Terry Burman, executive chairman, Sterling Jewelers Inc., parent company of Kay Jewelers. "Our participation in the Thanks and Giving campaign gives us an additional opportunity to help generate incremental awareness and funds to help the kids at St. Jude. In our opinion, there is no other organization in the world like St. Jude."

For the national Thanks and Giving campaign, celebrity friends Jennifer Aniston, Antonio Banderas, Bernie Mac, Ray Romano, Robin Williams and Reggie Bush have donated their talent for new national television spots produced by Tony Thomas. These spots will air on broadcast and cable networks, in both general and Spanish-language markets and in a 60-second movie trailer that will reach audiences on more than 20,000 movie screens and on American Airlines flights during the holidays. Radio spots featuring country artist Keith Urban will run on hundreds of stations throughout the campaign. Thanks and Giving will also include print ads in high profile magazines from home decor, to lifestyle, entertainment and news. Full page ads showcasing the campaign's corporate partners will be in newspapers in major cities and in USA Today. The national media blitz includes online banner ads on more than 3,000 Web sites, as well as outdoor billboards in prominent locations from coast to coast.

About St. Jude Children's Research Hospital

St. Jude Childre
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SOURCE Sterling Jewelers
Copyright©2007 PR Newswire.
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