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Kay's Naturals Answers Obama's Call to Tackle Childhood Obesity
Date:3/22/2010

Kay’s Naturals announces its support of Michelle Obama’s recently unveiled “Let’s Move” campaign against childhood obesity and her March 16 call to food makers to “make good food cool.” Kay’s is launching two new websites this April—KaysDietFood.com and KaysDiabeticFood.com—both of which will address issues highlighted in Obama’s campaign.

(PRWEB) March 22, 2010 -- Kay’s Naturals announces its support of Michelle Obama’s recently unveiled “Let’s Move” campaign against childhood obesity and her March 16 call to food makers to “make good food cool.” Kay’s is launching two new websites this April—KaysDietFood.com and KaysDiabeticFood.com—both of which will address issues highlighted in Obama’s campaign.

Obama’s campaign is fueled by the alarming rise in both childhood obesity and childhood diabetes. Because Kay’s Naturals snacks and cereals have an ideal nutritional profile for controlling diabetes and weight, Kay’s is stepping up its marketing to these demographic groups.

Diabetics and dieters need to focus on nutrition that is high in fiber and protein and low in sugar and fat. Unfortunately, the majority of commercial snack foods and cereals are the opposite: high in sugar and fat, while low in fiber and protein. Kay’s Naturals’ snacks and cereals boast a clean nutritional profile that gives diabetics and dieters what they need to lose weight and control blood sugar. For details, please see www.kaysnaturals.com/products.

Kay’s products also address the flavor deficit in the “health food” snack market. While there are many high-protein shakes, smoothies, and bars on the market, it’s hard to fi
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