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Katherine Heigl Brings Bold and Unabashed Style to Summer Line
Date:1/23/2008

DALLAS, Jan. 23 /PRNewswire/ -- Though chilly weather is still upon us, summer collections are around the corner, with Katherine Heigl's line of scrubs among them (http://www.katherineheiglcollection.com). Like the film and television star herself, the scrubs are bright, bold and beautiful, a perfect fit for nurses who are not afraid of making a statement. Inspired by the hot summers of Miami, Monterey, Nantucket and New York -- the collection ranges from soft and elegant to bold and sophisticated, incorporating a level of details that has never been brought to scrub wear before. Produced by Dallas- based Peaches Uniforms, each line is approved by Heigl, who was the inspiration for the line's combination of high-end fashion with down-to earth practicality.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080123/NYW059 )

Says Heigl, "I think it's important for women to make a statement. With this collection, women of all ages and personalities can find their voice - and have a choice about what their work apparel says about them. Most importantly, the line is built around never-before addressed functionality issues, allowing women to feel as terrific as they look."

"This summer is about color, color, color," says Lilly Berelovich, president and chief creative officer for Fashion Snoops, a fashion forecasting and trend information service. "Bold patterns, playful florals, and expressive prints play out in bright colors and black and white prints. But for the healthcare industry, fit and comfort are a priority. It is the collaboration of the two that makes the Katherine Heigl Collection such a huge success."

In fact, several stores have placed their third orders for the line since its release just three months ago, quickly selling out the most popular pieces, such as the V-Neck top with faux-sleeves. But the most compelling feedback comes directly from the nurses themselves who post on blogs, write emails and call in with gratitude and relief at finding a fashionable yet functional line.

Dana Meyer is the Clinical Coordinator of Village Dental, managing a team of 35 healthcare professionals. She wrote, "Over the past 8 years that I have been working here it has been a constant struggle to find uniforms with this criteria. This is the closest I've come to finding "The Perfect Scrubs" for my team! Thank you so much for making a much needed change in this area!"

Capturing Heigl's prominent personality both on and off-screen, the collection is divided into four design groups: New York embodies stunning sophistication with bold black and white contrast; Miami incorporates eyelet insets and flounce into practical design; Monterey brings delicate, youthful styling with florals and butterfly prints; and Nantucket features graceful and classic silhouettes.

The designs are appropriate for women of all ages who work in hospitals, private practices, clinics, dental offices, labs, spas and other healthcare environments. Peaches Uniforms uses high quality, soil-release fabrics to ensure long-lasting wear, comfort and durability. Most items in the collection are priced between $20 to $35. The summer collection will be available in medical uniform retail stores and online medical outlets on February 8th, 2008.

About Peaches Uniforms

Peaches Uniforms is the leader in fashion-driven uniforms and scrubs for women in the healthcare industry. Founded in 1987, the Dallas-based company is a pioneer in the market. Peaches Uniforms has an active tradition of innovation as the first company to introduce fashion colors and 100% cotton fabrics in the 1990s and now the celebrity-inspired Katherine Heigl Collection. Peaches Uniforms' medical apparel is sold nationwide and online at leading medical retail outlets. For more information on Peaches Uniforms or the Katherine Heigl Collection, please visit: http://www.peachesuniforms.com.

Peaches Uniforms is proud to be an exclusive licensee of the Katherine Heigl Trademarks. Peaches Uniforms is a registered trademark of their respective owners.


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SOURCE Peaches Uniforms
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