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Kashi Company Expands With New Island Vanilla(TM) Biscuit Cereal
Date:3/31/2009

New Cereal Adds a Hint of Sweetness Through Simple Ingredients

LA JOLLA, Calif., March 31 /PRNewswire/ -- Kashi Company, the premier natural food company, today announced the launch of Island Vanilla(TM), a wheat cereal that marries pure ingredients with real vanilla to create a wholesome, naturally sweet breakfast paradise.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090331/LA91619LOGO)

"Pure vanilla has such a delicate, unique flavor that Island Vanilla brings to life," says Keegan Sheridan, natural food and lifestyle expert for Kashi. "And although our ingredient list is simple, we think the taste is anything but. Plus, each serving has a whole day's serving of whole grains, making Island Vanilla's a nutritious way to enjoy your breakfast."

Island Vanilla begins with finely-shredded wheat pieces that are woven together to create light, tasty whole grain biscuits. These pieces are then naturally sweetened using evaporated cane juice crystals that are infused with organic vanilla extract. Within the rugged wheat layers are finely ground vanilla beans that gently drift loose while floating in milk.

Just like Kashi's other Organic Promise woven biscuit cereals Autumn Wheat(R) and Cinnamon Harvest(R), Kashi's Island Vanilla Cereal contains no artificial ingredients and is free of highly refined sugars, artificial additives and preservatives. Every serving provides superior nutrition with 48 grams whole grains per serving, six grams of fiber and protein and minimal sugar, containing less than nine grams per serving. It is 95 percent organic and USDA Organic - certified Organic by Quality Assurance International.

Kashi's new Island Vanilla cereal will be sold in grocer aisles nationwide beginning in January 2009. For
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SOURCE Kashi Company
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