Boulder, CO (PRWEB) July 18, 2013
Kapost, the leading content marketing software platform, announced today that it has secured $5.6 MM of funding from new investors Lead Edge Capital and Floodgate. The round also includes participation from existing investor, High Country Venture. The rapidly growing Boulder-based company is profitable and has 100+ customers, including top-tier brands such as Intel, AT&T, Oracle, Allstate, General Mills, and Lenovo.
In a world where buyers turn to the Internet to research information and discover solutions, more brands have adopted content marketing to reach target prospects and nurture current opportunities. New distribution channels are emerging constantly, and each requires content in various forms to attract the right audience. This increased demand for content has created a need for more robust process management and analytics tools. Kapost has emerged as the leader in this space and plans to use the new funds to scale the organization so it can better meet the growing need for content marketing solutions.
"With the recent explosion of content marketing, we see enormous potential for the Kapost solution," said new investor Brian Neider from Lead Edge. "As brands continue to grow more sophisticated in their digital marketing strategies, we believe Kapost's innovative workflow system, intuitive design, and top-notch analytics have left the company poised to become the undisputed leader in the field of content marketing software."
Kapost makes content marketing easy by structuring every step of the process in a single platform, including planning and organization, production, distribution, and performance measurement. The tool provides a complete solution for marketing teams to manage all their content whether social, blog posts, eBooks, videos, etc., and includes a robust analytics suite that reveals which content assets drive audience engage
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