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Kantar Health Further Strengthens Its Advanced Methods and Client Consulting Capabilities in the UK
Date:1/21/2013

New York, NY (PRWEB) January 21, 2013

Kantar Health, a leading global healthcare advisory and marketing research company, has added two senior researchers to its UK team who have extensive experience in healthcare and consumer markets.

Theano Anasta, Ph.D., joins Kantar Health from Holden Pearmain, where she held various positions including Head of Advanced Methods, Client Consulting, and Deputy Managing Director. Previously, Dr. Anasta was a director at the Marketing Science Centre at Research International UK. She brings significant strength to Kantar Health’s increasingly successful consulting offer in both local and international engagements, and her vast experience in advanced methodologies will enhance the company’s thought leadership in the UK. Dr. Anasta holds a Master’s degree in Research Methods and a Ph.D. in Cognitive Psychology from University College London.

Svetlana Gogolina rejoins Kantar Health from Holden Pearmain, where she worked extensively in Advanced Methods. Her working knowledge of the pharmaceutical sector combined with many years’ experience designing custom studies for pharmaceutical clients strengthens the Kantar Health team in this increasingly sought-after skillset.

“Our clients are changing fast, and the ability to demonstrate excellence in study design is becoming a clear competitive advantage in today’s pharmaceutical market,” said Jim Needell, Managing Director, UK. “Theano and Svetlana bring extensive experience in designing complex studies and consulting with senior clients. They will help us deliver on our objectives of meeting our clients’ growing needs and addressing their central business questions around managing product launch programs and how to promote and measure their performance.”

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