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Kaiser Permanente and Golden State Warriors Team Up to Fight Childhood Obesity
Date:11/2/2007

"Amazing Food Detective" video game teaches kids to eat healthy, get active

OAKLAND, Calif., Nov. 2 /PRNewswire/ -- Kaiser Permanente and the Golden State Warriors are teaming up to help fight childhood obesity with a video game that teaches kids to get active and an education outreach program in Bay Area schools.

The partnership tips off on Tuesday, November 6 at the Warriors-Cleveland Cavaliers game at ORACLE Arena, where Warriors forward Al Harrington will encourage children, parents and teachers to play "The Incredible Adventures of the Amazing Food Detective" (http://www.amazingfooddetective.com), a video game recently launched by Kaiser Permanente.

Amazing Food Detective is the only free, online video game in English and Spanish that teaches children to eat healthier foods, get more active and manage how they spend their time in front of the computer and television.

The video game, which is being distributed in thousands of public schools with a teaching guide and family fun pages, shuts off function after 20 minutes of play, reminds kids to get active and won't let them back into the game for an hour. The game also includes printable scavenger hunts that teach kids how to interpret food labels, experiments to show kids how to measure sugar in soda drinks, healthy kid-friendly recipes, muscle-building exercises, and family activities that encourage better eating habits.

This is the second year in a row that the Warriors and Kaiser Permanente have teamed up to educate Bay Area youth on the importance of healthy eating and active living. This season the Warriors will again offer Kaiser Permanente "Healthy Picks" meals for sale during home games at ORACLE Arena, and will repeat their popular outreach program from last year -- "Get Fit Time Out." Presented over a week in early 2008 at local schools and community organizations, each day of the week has its own health and activity theme and event.

The Warriors partnership and the Amazing Food Detective video game are part of Kaiser Permanente's $20 million annual grants to reach beyond the doctor's office to help make changes that encourage healthy eating and active living in our communities.

Among the changes Kaiser Permanente has supported are creating 35 farmers' markets at or near Kaiser Permanente facilities in six states; offering healthier food choices in school cafeterias and student stores; removing from school vending machines less-than healthy choices such as sodas; helping establish safe walking and biking routes to and from school and work; urging neighborhood markets and corner stores to offer and prominently display more fresh produce; and staging thousands of performances about healthy living by the Educational Theatre Program in schools around the U.S. ETP performances reached 539,344 kindergarten through 12th-grade students in 1,883 schools in 2006, and 13 million students since it began in 1985.

To learn more about fighting childhood obesity, go to: http://www.kp.org/amazingfooddetective

About Kaiser Permanente

Kaiser Permanente is America's leading integrated health plan. Founded in 1945, it is a not-for-profit; group practice prepayment program headquartered in Oakland, Calif. Kaiser Permanente serves the health care needs of more than 8.7 million members in nine states and the District of Columbia. Today it encompasses the not-for-profit Kaiser Foundation Health Plan, Inc., Kaiser Foundation Hospitals and their subsidiaries, and the for-profit Permanente Medical Groups. Nationwide, Kaiser Permanente includes approximately 156,000 technical, administrative and clerical employees and caregivers, and more than 13, 000 physicians representing all specialties. For more Kaiser Permanente news, visit the KP News Center at: http://xnet.kp.org/newscenter.

About the Warriors

The Golden State Warriors were an original charter member of the National Basketball Association in 1946 (as the Philadelphia Warriors). The team moved to the Bay Area prior to the 1962-63 season and captured the NBA title in 1975, when Hall-of-Famer Rick Barry and Coach Al Attles led the team to a stunning upset of the Washington Bullets in the Championship Series. In recent years, the Warriors have solidified their stand as one of the Bay Area's prime attractions, having established all-time single-season attendance records at ORACLE Arena four of the last five seasons. The team, its ownership, players and staff are also committed to making a difference throughout the entire Bay Area community by providing programs and activities that promote self-esteem, respect, integrity, teamwork and excellence.

http://www.kaiserpermanente.org


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SOURCE Kaiser Permanente
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