Kaiser Permanente Recognized With Leading Awards for 'The Amazing Food Detective' Online ...( The Game Which Promotes Healthy Eat...),Health

The Game, Which Promotes Healthy Eating and Active Living for Children, Receives 2008 Best Products From iParenting Media Awards and Best in Class

from Interactive Media.

OAKLAND, Calif., Feb. 14 /PRNewswire/ -- Kaiser Permanente's "The Incredible Adventures of the Amazing Food Detective," a first of its kind, free, online video game that teaches children to eat healthier foods and get more active, has been awarded 2008 Best Products by iParenting Media Awards and Best in Class by the Interactive Media Awards(TM).

"The Amazing Food Detective complements Kaiser Permanente's nationally recognized clinical and community-based strategies to fight childhood obesity by utilizing technology to engage children in making healthy choices," said Raymond J. Baxter, Ph.D., senior vice president, Community Benefit at Kaiser Permanente. "We are honored to be recognized by the iParenting Media Awards and the Interactive Media Awards, and feel they are a testament to our efforts in promoting healthy eating and active living."

The iParenting Media Awards is the only certified product review and awards program in the industry. Winners are selected by feedback from a diverse set of parents, experts, licensed childcare centers and schools nationwide. Judging criteria for the Interactive Media Awards includes design, usability, innovation in technical features, standards compliance and content.

Based on a popular character from Kaiser Permanente's Educational Theatre Program, the Amazing Food Detective takes children through activities that show how to choose healthy foods and get more active. Children playing the game follow the routines of eight culturally diverse children whose activities or conditions would benefit from healthy food and exercise choices. The game, aimed at children ages 9-10, is available to everyone at http://www.kp.org/amazingfooddetective'/>"/>