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Kaiser Permanente Public Relations Leader Wins PR People Award
Date:12/2/2009

ase, strategic insight and understanding of the organization and its people allow her to counsel her team members regardless of their focus area. Shortly after assuming leadership of the internal PR Team, GolinHarris joined as the agency of record. Under her leadership, the internal and agency teams work together seamlessly to spread the organization's messages and affect public opinion.

The results of Ms. Potter's hard work have been dramatic, including a 246 percent increase in positive media coverage of Kaiser Permanente from 2006 to 2008, and a 191 percent increase from 2007 to 2008. She has led her team to establish a national speakers' bureau and created overarching message architecture to ensure consistency across the organization.

One of Ms. Potter's most innovative programs is Kaiser Permanente's social media strategy. Kaiser Permanente's presence and interaction in this space are directly due to her work, vision and leadership. Individually, she is one of the most followed health care leaders on Twitter and is also an active member of Disruptive Women in Health Care. She is also a sought-after speaker on social media and has spoken at events including a recent keynote at the Mayo-Ragan Healthcare and Social Media Conference and a session at the World Health Care Innovation and Technology Congress.

Ms. Potter leads by example: she is committed to the organization, works tirelessly to promote Kaiser Permanente's business objectives, and sets a high bar for excellence for herself and her team. She demonstrates grace under pressure and can be relied upon for her sound strategic counsel, careful advice and contributions. Ms. Potter is often recognized for the intangibles of her work, the way she treats all team members with respect, and always has time to consult colleagues.

Ms. Potter is an experienced health communications strategist, and she has held a variety of leadership positions directing a broad range of
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SOURCE Kaiser Permanente
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