Navigation Links
Kaiser Permanente Names Digitas Agency of Record for Direct Marketing
Date:3/26/2009

Digitas to Provide Strategic Direction and Execute Creative Campaigns

OAKLAND, Calif., March 26 /PRNewswire/ -- Kaiser Permanente has chosen Digitas, Advertising Age's 2008 Digital A-List direct marketing agency and BtoB Magazine's 2008 Top Agency, as its online creative and offline direct marketing agency. Partnering with Digitas will strengthen Kaiser Permanente's direct marketing platform by leveraging the successful "Thrive" advertising campaign that the health care organization launched in 2004.

By selecting Digitas, Kaiser Permanente will realize greater marketplace potential through an integrated, customer-centric marketing effort. Digitas will elevate the dialogue with Kaiser Permanente customers to increase loyalty and grow membership. This campaign will fully integrate with the Thrive campaign, which Campbell-Ewald will continue to develop and manage. Campbell-Ewald will continue to be Kaiser Permanente's advertising agency of record.

"We are confident that the expertise Digitas brings to the table in direct marketing, creative and infrastructure services will assist us in creating seamless customer experiences," said George C. Miller, vice president of database marketing services for Kaiser Permanente. "This agreement reflects our overall goal to align Kaiser Permanente's services with the needs of our customer segments by communicating a targeted message through media channels, both online and offline."

"We are thrilled to partner with Kaiser Permanente to help further enhance its presence in the marketplace," said Tony Weisman, president of Digitas Chicago. "With our expertise in integrated acquisition and loyalty programs and creative brand building, we strongly believe we can help this premiere health care organization develop world-class programs."

As direct marketing agency of record, Digitas will work closely with Campbell-Ewald.

'/>"/>

SOURCE Kaiser Permanente
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Kaiser Permanente Data Provides Strong Evidence for Continued Value of Combined Pap and HPV Testing
2. Kaiser Permanente Pasadena Marathon is Ready and Set to Go Sunday
3. Kaiser Permanente Ranked No. 7 on DiversityIncs Top 50 Companies for Diversity(R)
4. Pasadena Marathon Presented By Kaiser Permanente Hails Partnership With Tiffany & Co.
5. Kaiser Permanente Identifies Key Elements in Successful Health Care Information Technology Implementation
6. Kaiser Permanente Recognized as Best Place for Diverse Managers
7. Kidney Disease Increases the Risk of Stroke in Patients With the Most Common Type of Heart Arrhythmia, According to Kaiser Permanente Study
8. Kaiser Permanente Study Finds Drinking Wine May Lower Risk of Barretts Esophagus, Precursor to Nations Fastest Growing Cancer, Esophageal Cancer
9. Kaiser Foundation Health Plan, Inc. and Kaiser Foundation Hospitals Report Fourth Quarter and Fiscal-Year 2008 Results
10. Kaiser Permanente Approves $43 Million in Community Benefit Grants in Fourth Quarter 2008
11. Kaiser Permanente Provides Seed Funding to the Institute for Healthcare Improvements New Open School for Health Professions
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/22/2014)... Las Vegas, NV (PRWEB) August 22, 2014 ... that teaches readers how they can use natural methods ... for years has caught the attention of Shane Michaels, ... only a condition that affects the skin, it can ... suffer from it,” reports Michaels. “The intense itching and ...
(Date:8/22/2014)... found in the circulating free tumor DNA (ctDNA) from ... patients correlates well with the EGFR mutations from patient-matched ... therapy is approved for EGFR activating mutation positive patients ... status is with DNA derived directly from tumor tissue, ... abundant and less invasive source of tumor DNA may ...
(Date:8/22/2014)... Advancements in ultrasound technologies make ... due to their cost-effectiveness, non-invasiveness, and absence of ... such as the evolution of wireless transducers and ... market moving throughout 2014 and beyond. Such Ultrasound’s ... only the point-of-care (POC) testing in hospital settings, ...
(Date:8/22/2014)... 2014 CarePoint Health is proud ... Medicine, Geriatrics, Hospice and Palliative Care, Dr. Michelle ... Group. Their system welcomes Dr. Reisner to the ... comprise CarePoint Health Medical Group, a comprehensive network ... representing a wide range of specialties. This latest ...
(Date:8/22/2014)... 22, 2014. A new study of self-awareness ... multiple sclerosis (MS) may be able to improve ... was epublished ahead of print on July 2 ... Hali Griswold, Nancy D. Chiaravalloti & John DeLuca: ... multiple sclerosis doi: 10.3233/NRE-141113). Self-awareness is one,s ability ...
Breaking Medicine News(10 mins):Health News:Beat Eczema: Review Exposes Susan Clark’s Guide to Curing Eczema Naturally 2Health News:High concordance between EGFR mutations from circulating-free tumor DNA and tumor tissue in non-small cell lung cancer 2Health News:Global Top Ultrasound Market Suppliers Assessed in New VPG Research Report Available at MarketPublishers.com 2Health News:Global Top Ultrasound Market Suppliers Assessed in New VPG Research Report Available at MarketPublishers.com 3Health News:Dr. Reisner Joins CarePoint Health Medical Group 2Health News:Kessler Foundation study of self-awareness in MS has implications for rehabilitation 2
... , TUESDAY, March 20 (HealthDay News) -- Small ... healthier foods after changes to a popular U.S. government food-aid ... Program for Women, Infants and Children (WIC program) is tailored ... new mothers, as well as infants and children up to ...
... By Carina Storrs HealthDay Reporter , TUESDAY, ... moments that women say they experience during menopause may be ... new study suggests. Researchers gave women who said they ... see how well their abilities matched their complaints. Sure enough, ...
... Kathleen Doheny HealthDay Reporter , TUESDAY, March 20 ... a healthy woman,s overall risk of heart failure one way ... decreases the risk," said study author Dr. Claudia Chae, a ... in the March 20 issue of Circulation: Heart Failure ...
... Diseases such as kidney failure and endocrine tumors are ... could the common pain relievers in your medicine cabinet ... of Tel Aviv University,s Sackler Faculty of Medicine and ... medications are underlying causes of hypertension, which is a ...
... -- Some people are more likely than others to have ... their brain, according to a new study. Researchers examined ... of alcohol-related blackouts and 12 people without a history of ... task with and without alcohol. The findings are published ...
... evidence links Alzheimer,s disease and diabetes , An ... be linked to insulin resistance, constituting a third type ... including an increased risk of developing Alzheimer,s disease for ... tissue of Alzheimer,s disease patients. Though intriguing, the existing ...
Cached Medicine News:Health News:Corner Stores Stock Healthier Foods After Aid Program Changes 2Health News:Study Suggests Mental 'Fog' of Menopause Is Real 2Health News:Study Suggests Mental 'Fog' of Menopause Is Real 3Health News:Vitamin E Supplements Don't Affect Heart Failure Risk: Study 2Health News:Vitamin E Supplements Don't Affect Heart Failure Risk: Study 3Health News:Pain relievers could be spiking your blood pressure 2Health News:JCI early table of contents for March 26, 2012 2Health News:JCI early table of contents for March 26, 2012 3Health News:JCI early table of contents for March 26, 2012 4Health News:JCI early table of contents for March 26, 2012 5Health News:JCI early table of contents for March 26, 2012 6
(Date:8/21/2014)... , Aug. 21, 2014 The spinal column ... the human body. Signals carried to and from the brain ... skills and nervous system. Injury or ailment here can be ... with a loss of control over their body. Though back ... a person,s life, there are more options available to make ...
(Date:8/21/2014)... 21, 2014 /PRNewswire-iReach/ -- Inc. magazine ... the third straight year, No. 349 in Health ... ranking of the nation,s fastest-growing private companies. The ... most important segment of the economy—America,s independent entrepreneurs. ... Pizza, LinkedIn, Zillow, and many other well-known names ...
(Date:8/21/2014)... 21, 2014 BreedIT Corp., ... the exclusive worldwide license holder and distributor of ... and researchers, today is pleased to announce the ... Seach Ltd, a leading Israeli medical Cannabis breeder. ... develop new breeds of medical Cannabis to meet ...
Breaking Medicine Technology:Don't Live in Pain: Four Life Improving Benefits of Back Surgery 2Carolina's HME Named for Third Straight Year to Inc. Magazine's List of America's Fastest-Growing Private Companies--the Inc. 5000 2Carolina's HME Named for Third Straight Year to Inc. Magazine's List of America's Fastest-Growing Private Companies--the Inc. 5000 3BreedIT Ltd. and Seach Ltd. Form KanaboSeed to Develop New Medical Cannabis Varieties 2BreedIT Ltd. and Seach Ltd. Form KanaboSeed to Develop New Medical Cannabis Varieties 3BreedIT Ltd. and Seach Ltd. Form KanaboSeed to Develop New Medical Cannabis Varieties 4
... Laboratories is a national reference laboratory and ... and development. ARUP offers an extensive test ... tests in clinical and anatomic pathology. Owned ... clients include more than half of the ...
... national reference laboratory and a worldwide leader ... offers an extensive test menu of highly ... and anatomic pathology. Owned by the University ... than half of the nation's university teaching ...
... ARUP Laboratories is a national reference laboratory ... research and development. ARUP offers an extensive ... medical tests in clinical and anatomic pathology. ... Laboratories' clients include more than half of ...
... is a national reference laboratory and a ... development. ARUP offers an extensive test menu ... in clinical and anatomic pathology. Owned by ... include more than half of the nation's ...
Medicine Products: