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Kaiser Permanente Names Digitas Agency of Record for Direct Marketing
Date:3/26/2009

Digitas to Provide Strategic Direction and Execute Creative Campaigns

OAKLAND, Calif., March 26 /PRNewswire/ -- Kaiser Permanente has chosen Digitas, Advertising Age's 2008 Digital A-List direct marketing agency and BtoB Magazine's 2008 Top Agency, as its online creative and offline direct marketing agency. Partnering with Digitas will strengthen Kaiser Permanente's direct marketing platform by leveraging the successful "Thrive" advertising campaign that the health care organization launched in 2004.

By selecting Digitas, Kaiser Permanente will realize greater marketplace potential through an integrated, customer-centric marketing effort. Digitas will elevate the dialogue with Kaiser Permanente customers to increase loyalty and grow membership. This campaign will fully integrate with the Thrive campaign, which Campbell-Ewald will continue to develop and manage. Campbell-Ewald will continue to be Kaiser Permanente's advertising agency of record.

"We are confident that the expertise Digitas brings to the table in direct marketing, creative and infrastructure services will assist us in creating seamless customer experiences," said George C. Miller, vice president of database marketing services for Kaiser Permanente. "This agreement reflects our overall goal to align Kaiser Permanente's services with the needs of our customer segments by communicating a targeted message through media channels, both online and offline."

"We are thrilled to partner with Kaiser Permanente to help further enhance its presence in the marketplace," said Tony Weisman, president of Digitas Chicago. "With our expertise in integrated acquisition and loyalty programs and creative brand building, we strongly believe we can help this premiere health care organization develop world-class programs."

As direct marketing agency of record, Digitas will work closely with Campbell-Ewald.

About Digitas

Digitas is a leading digital marketing agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act:, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world's only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi--a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.

Paris-based Publicis Groupe S.A. is the world's fourth largest communications group, the world's second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals. www.digitas.com

About Kaiser Permanente

Kaiser Permanente is shaping the future of health care. We are America's leading health care provider and not-for-profit health plan. Founded in 1945, our mission is to provide high-quality, affordable health care services to improve the health of our members and the communities we serve. We currently serve 8.6 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to www.kp.org/newscenter.

www.kaiserpermanente.org


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