Navigation Links
Kaiser Permanente Introduces New Ad, Re-launches Two Previous Ads
Date:9/15/2009

OAKLAND, Calif., Sept. 15 /PRNewswire/ -- Kaiser Permanente's innovative "Thrive" advertising campaign has been extended with the launch of a new ad titled "Invest." The 30-second spot, which focuses on the organization's commitment to the health and well-being of members at every stage of life, is reminiscent of themes found in earlier "Thrive" ads, including the popular "Kid Wisdom" and "Saturday."

"We want consumers to understand who we are and what we stand for," said Debbie Cantu, vice president, brand marketing and advertising. "We strive to reflect the world we live in today. 'Thrive' is the embodiment of how we care for our members. When we say 'may you live long and thrive,' we really mean it."

The organization also is reintroducing, "When I Grow Up" and a Spanish-language version of "Mural."

"When I Grow Up" was inspired by the unprecedented rates of mammography screenings performed on Kaiser Permanente women in Southern California, and has been one of the most popular ads in the "Thrive" series.

"Mural," a commercial featuring Latin music, tells a story of young artists in an urban neighborhood who transform a city wall by creating a beautiful mural of a park with a farmers market and a soccer field, demonstrating how healthy environments play an instrumental role in total health and wellness. Using a technique that water-washes a stencil pattern onto a soiled wall, the patterned scene comes to life as the spot closes with the words, "Imagine Health. Kaiser Permanente. Viva Bien." This is the first time the Spanish language version of "Mural" has run in Spanish language television markets.

"These three ads reinforce Kaiser Permanente's role as a health advocate helping members to improve their lives and reap the benefits and joys of healthy living through prevention," said Jeffrey Weisz, MD, executive medical director a
'/>"/>

SOURCE Kaiser Permanente
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Webcast Alert: Kaiser Permanente Residency Program Open House
2. Kaiser Permanente Achieves Climate Action Leader Status
3. Kaiser Permanente study: Alcohol amount, not type -- wine, beer, liquor -- triggers breast cancer
4. Kaiser Permanente Study Shows Alcohol Consumption - No Matter Beverage Type - Linked to Breast Cancer Risk
5. Kaiser Permanente Study Shows One in Seven Women are Depressed Before, During, or After Pregnancy
6. Kaiser Permanente Named Green Electronics Champion by EPA, Green Electronics Council
7. WellBound Teams With Kaiser Permanente to Open New Self-Care Dialysis Center in Sacramento, CA
8. Kaiser Permanente Joins With Top Health Care Groups to Create Healthier Hospital Environments
9. Kaiser Permanente study shows electronic medical records and outreach improve osteoporosis care
10. Kaiser Permanente CEO Receives Diversity Leadership Award
11. Kaiser Permanente and Golden State Warriors Team Up to Fight Childhood Obesity
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:9/1/2014)... Ontraport , one of the ... developed to automate the small intricacies of managing an ... Michaels, prompting an investigative review. , “As a ... managing all of the small details involved with running ... Michaels. “That’s why Ontraport has become so popular in ...
(Date:9/1/2014)... Denver, Colorado (PRWEB) August 31, 2014 ... Now, an online resource and community that gives members ... image editing resources. , This online resource aims to ... tattoo, as well as artists who are looking for ... , Learn more about Tattoo Me Now by visiting ...
(Date:9/1/2014)... The Outlier Series announced the next short e-Book ... one of the exceptional women featured in the series’ ... . The title of the upcoming mini e-Book is ... . McClendon is currently a full-time physician’s assistant, and ... WeTV show, Raising Sextuplets. , Jenny was chosen as ...
(Date:9/1/2014)... (PRWEB) September 01, 2014 AttorneyOne.com, a ... all the latest information from the FDA on ... US FDA announced on August 28, that specific lots ... (Class I) as the device may reverse directions ... Synthes Craniomaxillofacial (CMF) Distraction System is an implant used ...
(Date:9/1/2014)... 01, 2014 Pastor Thompson is an ordained ... Eagle Village. He is a licensed minister through the Church ... past twenty years in New Mexico, Colorado and North Dakota. ... marriage this year. He also has two beautiful daughters, ... in Pastoral Ministry from Nazarene Bible College, in Colorado Springs ...
Breaking Medicine News(10 mins):Health News:Ontraport: Review Exposes Automated Platform for Online Marketing Management 2Health News:Tattoo Me Now Review Reveals Unique Ideas for Tattoo Designs 2Health News:Upcoming Outlier Series eBook about Jenny McClendon, PA-C, Former Start of Raising Sextuplets 2Health News:Upcoming Outlier Series eBook about Jenny McClendon, PA-C, Former Start of Raising Sextuplets 3Health News:DePuy Synthes Craniomaxillofacial Distraction System Recalled (Class I): AttorneyOne Monitors and Keeps Consumers Informed 2Health News:DePuy Synthes Craniomaxillofacial Distraction System Recalled (Class I): AttorneyOne Monitors and Keeps Consumers Informed 3
... retention, organizational relationships citedGAITHERSBURG, Md., April 20 ... facilities management services company, was named second ... for Latinos list, based on measurements of ... corporate/organizational communications from more than 400 applicants.Ricardo ...
... Mom,s Love, Contest to Award Funding For Summer Feeding ... with Share Our Strength(R) to fight childhood hunger - ... coincide with Mother,s Day, Colgate today launched a campaign ... contest to support summer feeding programs to select cities ...
... behavior can cause children real problems , , MONDAY, April ... video game players -- fully 8.5 percent -- exhibit ... found. , These kids aren,t just playing a lot. ... family and friends and poses health problems, the study ...
... The 7th annual FedEx/St. Jude Angels & ... 7:00 p.m. at the InterContinental Miami Hotel benefiting St. Jude ... research centers. This year,s event will honor Tommy Mottola ... their generous support of children in need and contributions to ...
... will help readers find healthier ways to shop, cook ... Permanente physician Preston Maring has been recognized by EatingWell, ... EatingWell books, for his work to make ... primary care physician, authored the introduction for a new ...
... Fla. , April 20 University ... the March of Dimes Florida Chapter , ... March for Babies events on April 25. Additionally, the ... a Bachelor of Science in Nursing or a Master of ...
Cached Medicine News:Health News:Sodexo Ranks Second on the 2009 DiversityInc Top Ten Companies for Latinos List 2Health News:Sodexo Ranks Second on the 2009 DiversityInc Top Ten Companies for Latinos List 3Health News:Colgate-Palmolive Partners With Share Our Strength To Host Online Contest To Combat Childhood Hunger 2Health News:Colgate-Palmolive Partners With Share Our Strength To Host Online Contest To Combat Childhood Hunger 3Health News:Almost 1 in 10 Young Video Game Users 'Addicted' 2Health News:Almost 1 in 10 Young Video Game Users 'Addicted' 3Health News:7th Annual FedEx/St. Jude Angels & Stars Gala Announces 2009 Honorees Tommy Mottola & Thalia 2Health News:7th Annual FedEx/St. Jude Angels & Stars Gala Announces 2009 Honorees Tommy Mottola & Thalia 3Health News:7th Annual FedEx/St. Jude Angels & Stars Gala Announces 2009 Honorees Tommy Mottola & Thalia 4Health News:Kaiser Permanente Physician Celebrated for Contributions to Locally Grown Food Movement 2Health News:Kaiser Permanente Physician Celebrated for Contributions to Locally Grown Food Movement 3Health News:University of Phoenix Announces March of Dimes Partnership in Florida, Offers Four Full-Tuition Nursing Scholarships 2Health News:University of Phoenix Announces March of Dimes Partnership in Florida, Offers Four Full-Tuition Nursing Scholarships 3
(Date:8/29/2014)... August 29, 2014 According ... Market by Extraction type (SFE, Cold Pressed, Organic ... Care, Pharmaceutical, Food Supplements, Fragrance, & Others) - Global ... defines and segments the Amaranth Seed Oil Market ... size in terms of value. The Amaranth Seed ...
(Date:8/29/2014)... , August 29, 2014 ... Market by Product & Services (Equipment, Reagent, Primer, ... Application (Diagnostics, PCR, QPCR, Gene Synthesis, NGS, DNA, ... MarketsandMarkets, the global Oligonucleotide Synthesis Market is expected ... Million in 2014, growing at a CAGR of ...
(Date:8/29/2014)...  In part four of a blog ... as a strategic asset, Mary Baxter, MBA, RPh ... Health,s Innovation Delivery Solutions business, discusses how expanding patient ... and patients. "Every hospital pharmacist knows that ... job in a value-based healthcare world," Baxter says. "For ...
Breaking Medicine Technology:Amaranth Seed Oil Market worth $700.6 Million by 2019 2Amaranth Seed Oil Market worth $700.6 Million by 2019 3Amaranth Seed Oil Market worth $700.6 Million by 2019 4Oligonucleotide Synthesis Market Worth $1,712.1 Million by 2019 2Oligonucleotide Synthesis Market Worth $1,712.1 Million by 2019 3Oligonucleotide Synthesis Market Worth $1,712.1 Million by 2019 4Five Ways Hospital Pharmacies Can Fulfill Their Quality Care Mission 2Five Ways Hospital Pharmacies Can Fulfill Their Quality Care Mission 3Five Ways Hospital Pharmacies Can Fulfill Their Quality Care Mission 4
... , Jan. 15 Roper Industries, Inc. (NYSE: ... due 2034 (CUSIP No. 776696AA4) (the "Notes") will accrue contingent interest for ... 2010 at an annual rate of 0.25% of the average market ... 13, 2010 . Contingent cash interest, which the Company has determined to ...
... , EDINA, Minn. , Jan. 15 ... systems, launches the Assure Brilliance Program – a comprehensive service ... , Assure® brand blood glucose monitoring systems from ARKRAY have ... Term Care for years. ARKRAY has always been committed to ...
Cached Medicine Technology:ARKRAY, Inc. Long Term Care Division Launches Comprehensive Service Program - Assure(R) Brilliance 2
Straight shafts with rounded tips. Smooth handle with dull finish....
Double-ended. 10 mm sickle shaped blade. 27 mm blunt, curved double-edged blade....
15 mm curved blade. 8 mm straight distal tip. Serrated on top of knife. Flat handle. Designated most popular model or size....
Grooved roller, on which knife oscillates....
Medicine Products: