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Kaiser Permanente Debuts New Ads Focused on Technology and Innovation
Date:9/1/2009

he second ad, "Connected," features a demonstration of My Health Manager on http://kp.org and shows how Kaiser Permanente members can stay connected to their health and health care provider using My Health Manager onhttp://kp.org. It highlights the convenience of securely e-mailing your doctor, checking your medical records, reviewing test results and booking appointments online. The 30-second spot also shows how Kaiser Permanente clinicians are digitally connected to each other, which ultimately helps them stay connected to Kaiser Permanente's members. The closing line of the ad summarizes, "At Kaiser Permanente, we believe that if knowledge is power, shared knowledge is even more powerful."

Also, in time for the new campaign,http://kp.org/thrive has been refreshed with a new look, new feel, and new content for Kaiser Permanente members, employees, physicians, and the general public. The new ads, as well as six new topical sections, can be found on the Web site. The site is an interactive, health and wellness destination containing tools, information and frequent posts to help people live healthier lives.

The $50-million, multi-year Thrive Campaign was created in partnership with Warren, Michigan-based advertising agency Campbell-Ewald, which has worked with Kaiser Permanente since the rollout of the first Thrive ads in 2004. The new television commercials will run in California, Oregon/Washington state, Colorado, Georgia, parts of Maryland, Virginia and the District of Columbia, and Hawaii.

About Kaiser Permanente

Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America's leading health care providers and not-for-profit hea
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SOURCE Kaiser Permanente
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