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Kaiser Permanente Debuts New Ads Focused on Technology and Innovation
Date:9/1/2009

OAKLAND, Calif., Sept. 1 /PRNewswire/ -- Kaiser Permanente has launched its sixth season of the Thrive advertising campaign, with television, radio, print and online ads that reflect the health care organization's commitment to the total health of its members and the communities it serves.

Two new ads -- "Emerald Cities" and "Connected" -- illustrate Kaiser Permanente's leadership in leveraging health information technology. As the nation seeks innovative solutions for reforming health care and reducing costs, Kaiser Permanente is leading the way in making technology a core tool for patients and providers with Kaiser Permanente HealthConnect(R), the world's largest civilian electronic health record.

"These new messages are designed to communicate Kaiser Permanente's longstanding and unparalleled commitment to preventive care and our members' total health -- mind, body and spirit," says Debbie Cantu, vice president, brand marketing and advertising. "They work together to communicate how we help people to thrive -- that includes our members, the communities we serve, the environment, and even the overall health of our nation."

The first ad, "Emerald Cities," is a 30-second spot that conveys how Kaiser Permanente's use of advanced technology benefits Kaiser Permanente's health care delivery system by saving lives, managing chronic conditions and making medical breakthroughs. The ad also communicates Kaiser Permanente's focus on sustainability -- by using electronic health records the amount of paper used within the organization is drastically decreased -- saving thousands of trees annually. To date, Kaiser Permanente members have completed 6 million doctor's visits without using one gallon of gasoline. Simply put in the spot's opening line, "By putting an end to paper medical records, we have ushered health into the digital age."

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SOURCE Kaiser Permanente
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