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Kaiser Permanente Continues to Spread Health With New Ads Debuting in April
Date:4/27/2009

nnected with each other as well as with patients. We are proud to emphasize our commitment to healthier communities and comprehensive, coordinated care to promote a culture of wellness--Kaiser Permanente's point of differentiation."

The $50-million, multi-year Thrive Campaign was created in partnership with Warren, Michigan-based advertising agency Campbell-Ewald, which has worked with Kaiser Permanente since the rollout of the first Thrive ads in 2004, and its sister agency Accentmarketing, headquartered in Miami, which specializes in the Hispanic market.

"The most interesting aspect of the 'Kabuki' spot is the real Kaiser Permanente medical professionals who perform the Kabuki dance in the finale," said Campbell-Ewald Agency Creative Director, Neville Anderson. "Just as in real life, you can count on every member of the Kaiser Permanente team to work in unison to provide completely integrated care for each patient."

"Kabuki" will run in California, Oregon/Washington, Colorado (Southern), Hawaii and Georgia. "Mural" will be shown in California, Oregon/Washington and Colorado (Denver).

The ads, plus Kaiser Permanente content including health tips, nutrition information, recipes, Thrive music selections and an exercise widget, can be accessed at www.kp.org/thrive.

About Campbell-Ewald

Campbell-Ewald Los Angeles has been serving West Coast clients since 1955 and is part of the nation's eighth largest advertising and digital communications agency. Campbell-Ewald has more than 1,100 employees and offices in Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York and Washington, D.C. A part of The Interpublic Group of Companies (NYSE: IPG), Campbell-Ewald partners with a
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SOURCE Kaiser Permanente
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