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KV Pharmaceutical Company Announces Acquisition of Rights to Gestiva(TM)
Date:1/22/2008

product and the continued growth of Ther-Rx's current women's health suite of products, charts a course for sustained growth and profitability for our branded business."

KV -- through its wholly-owned branded subsidiary, Ther-Rx Corporation -- has built an emerging leadership position in selected women's health therapies. Gestiva(TM) will join a product roster that includes:

-- PreCare(R), the best-selling line of branded prescription prenatal

vitamins which today have more than a 40% share of the branded

prescription prenatal market and include the leading brand in the

fast-growing Omega-3 segment of prescription prenatals -- PrimaCare(R)

-- and PrimaCare ONE(TM), which is the #1 individual product among all

prescription prenatals in the United States;

-- Leading one-dose prescription vaginal anti-infective products,

including Clindesse(R), the fastest growing branded intra-vaginal

prescription product for its labeled indication in the United States,

and Gynazole-1(R), the #1 branded cream product for its labeled

indication (based on prescriptions filled in the United States);

-- Leading products in the area of oral, prescription iron products, led

by the Company's unique Repliva 21/7(TM), the #1 branded oral

prescription hematinic product in the United States; and,

-- Evamist(TM), a novel new delivery dosage form and the first and only

FDA-approved transdermal estradiol spray, which is expected to be

launched early in calendar 2008, with estimated peak annual sales of

approximately $125 million.

The acquisition of Gestiva(TM) is intended to allow Ther-Rx to capitalize on the already strong relationships built over the past seven years between Ther-Rx's 300-member sales force and Obstetrician/Gynecologists. KV believes Gestiva(TM) is a perfect fit for Ther-Rx's sale force where it will be able to
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SOURCE KV Pharmaceutical Company
Copyright©2008 PR Newswire.
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