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KID HEALTHY Childhood Obesity Prevention Program Reflects First Lady's Focus
Date:3/4/2010

's Let's Move Campaign.  "We applaud the First Lady for drawing attention to the issue of childhood obesity and for presenting sound approaches that are already working locally in Southern California," said Jackie Teichmann, KID HEALTHY's Regional Director. "Obesity is a national problem and we support her efforts to lead this national awareness campaign."  

Both KID HEALTHY and the "Let's Move Campaign" support: 1) Offering parents the tools and information they need to make better decisions about their children's nutrition; 2) getting healthier foods in schools; 3) improving the accessibility and affordability of healthy foods;  and 4) increasing opportunities for kids to play and move.

During the Spring 2010 four-week campaign, KID HEALTHY aims to impact change through media and communication activities by providing educational materials such as food logs, nutrition education, pedometers to track steps, and a take-home workbook to elementary school teachers and after-school staff in 16 school districts and 500+ community youth organization sites serving more than 100,000 students.  

"Kaiser Permanente is committed to working closely with community organizations that are striving to combat obesity, reduce health disparities, and make healthy
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SOURCE KID HEALTHY - Steps to Healthy Living Campaign
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