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KARL LAGERFELD SAS Signs Global Eyewear License Agreement With Marchon Eyewear, Inc.
Date:9/27/2007

PARIS, Sept. 27 /PRNewswire/ -- KARL LAGERFELD SAS announced today a strategic licensing alliance with Marchon Eyewear, Inc., to create KARL LAGERFELD men's and women's eyewear starting with the 2008 collection. The agreement will give Marchon, one of the most prominent eyewear companies, the exclusive worldwide license to design, manufacture and distribute both the sun and ophthalmic collections for the KARL LAGERFELD eyewear line.

"Dark glasses are like portable eye shadow and the world looks more beautiful through tinted glasses. Everybody looks 10 years younger," states Karl Lagerfeld. "That is why I wear dark glasses always."

"It is with great pleasure that we announce the launch of the eyewear collection by legendary designer, Karl Lagerfeld. His influential style and distinctive designs will be offered in both sun and optical frames," said Al Berg, President and CEO, Marchon Eyewear, Inc. "The exclusive KARL LAGERFELD brand will complement Marchon's expanding global portfolio."

The new collection has been developed in collaboration with Karl Lagerfeld and the design duo Christian Roth and Eric Domege, who are supporting Marchon on this exciting launch. The design and palette will reflect the spirit and sophistication of the KARL LAGERFELD brand. The sunwear collection will debut at retail in January 2008 and the eyewear collection in April 2008.

Both collections will be sold worldwide in select department stores and specialty stores.

About KARL LAGERFELD SAS

KARL LAGERFELD SAS and its affiliates design, source and market the internationally acclaimed signature ready-to-wear collection KARL LAGERFELD, a high end luxury collection which is designed and shown in Paris; in addition to the contemporary men's and women's denim collection K KARL LAGERFELD. The Company also offers an array of related accessories through strategic licensing agreements. The Company's products can be found in boutique specialty stores and depar
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SOURCE KARL LAGERFELD SAS
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