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K2 Sports Announces New Endurance Suncare Product Rollout for 2008
Date:12/19/2007

SEATTLE, Dec. 19 /PRNewswire/ -- K2 Sports announced today the January 2008 rollout of its new K2 Endurance line of sun care products developed and tested to satisfy the extraordinary demands of outdoor sports enthusiasts in all climates and at all altitudes. Answering the call from medical professionals concerned with the ever growing occurrence of skin cancer among outdoor athletes, K2 will feature three high performance products: the K2 Endurance Sunblock lotion in both SPF 30 and SPF 50, and the K2 Endurance Lip Balm SPF 30.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071219/LAW013)

In keeping with their reputation for innovation and leading edge technology, K2 Sports has partnered with Outside Labs Inc., one of the premier formulators of sun protection products for high performance athletes in the US. Outside Labs scientist and action sport enthusiast Dr. Nicolas Martens is a Cambridge University trained biochemist recognized as one of the leading developers of sport-performance skincare products in the industry.

Athlete tested in conditions ranging from high altitude winter sleet to scorching dry desert conditions, the K2 Endurance Suncare Products formulated by Dr. Martens resolve fundamental performance issues specific to outdoor sports. Utilizing the most advanced polymer technology and a proprietary blending of four FDA approved sunscreens, the K2 Sunblock bonds to the skin creating a longer lasting UVA + UVB barrier that delivers the best sweatproofing and waterproofing currently available. The invisible, non-greasy bonding formula simultaneously allows the skin to breath while preventing the product from running and causing eye irritation. Added moisturizers combat dry skin caused by exposure to sun, wind, and low-humidity mountain air. Antioxidants provide an extra level of cellular skin fortification. As an added safeguard for the sensitive ski
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SOURCE Outside Labs, Inc.
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