Tampa, FL (PRWEB) October 23, 2013
"Boo!" It’s scary times for the newspaper industry: Circulation numbers are anemic, revenue is spotty, the workforce is declining, but, like a seasoned prospector who can find gold where others cannot, My Classified Ads (MCA) has unearthed a six-pack of opportunities.
As Thomas Jefferson once observed, "The advertisement is the most truthful part of a newspaper," and that’s where MCA is prospecting.
Here’s what the Pew Research Center recently said: "Companies have started to experiment in a big way with a variety of new revenue streams and major organizational changes," adding that, "They show signs of stabilizing revenue." (Source: http://stateofthemedia.org/2013/newspapers-stabilizing-but-still-threatened)
As businesses look to supplement fourth-quarter earnings, especially in time for the busy Christmas season, MCA offers a variety of outreach opportunities for the savvy advertiser:
"Classified Newspaper Advertising is one of the most powerful and cost-effective ways to promote a business," is the way RaeAnne Meyer, MCA’s Director of Accounts and Sales, put it.
Here are six of MCA’s offerings, following by a brief summary:
All Newspaper Networks – "Advertising in Newspaper Classified Networks places ads in groups of newspapers—so clients get more advertising with one placement and at less money than single placement advertising."
International Newspaper Networks – "This is a growing and profitable market with the increase in ability for all types of firms—large or small—to do business in an international platform."
National Newspaper Networks – This approach is designed to "combine newspapers from several States within t
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