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Just in Time for Allergy Season, ZYRTEC(R) Provides New Solutions for Adults and Children
Date:8/25/2009

FT. WASHINGTON, Pa., Aug. 25 /PRNewswire/ -- The makers of ZYRTEC(R), McNeil Consumer Healthcare, Division of McNEIL-PPC, Inc., today announced the availability of two new allergy solutions to help adult and children allergy sufferers this fall allergy season. Children's ZYRTEC(R) PERFECT MEASURE(R) and ZYRTEC(R) Itchy Eye Drops are the most recent in the expanding ZYRTEC(R) portfolio of allergy products. The company also announced the launch of AllergyCast, an iPhone(R) application that allows allergy sufferers to get the latest allergy and weather information at the touch of a button. The makers of ZYRTEC(R) introduced the new products and iPhone(R) application to provide allergy sufferers with the latest tools to combat allergy symptoms this fall season.

"There are over 50 million allergy sufferers in the U.S., and they all have unique ways of combating their allergies," said Rohinish Hooda, Vice President of Marketing, Upper Respiratory, McNeil Consumer Healthcare. "Our goal is to provide a variety of solutions that will help them manage their allergy symptoms- from itchy eyes to sneezing so they can get back to enjoying their passions and. . .LOVE THE AIR(TM)."

Children's ZYRTEC(R)

Children's ZYRTEC(R) PERFECT MEASURE(R) are pre-filled spoons of Children's ZYRTEC(R) allergy medicine for children ages six years and older. This is the only 24 hour children's allergy medicine that comes in pre-measured spoons. The new children's allergy medicine helps make dosing simple for busy parents and can help to simplify their routine. The spoons* are simple to use and provide accurate dosing. They are also a great way to make sure your kids have relief from allergy symptoms throughout the entire day. Children's ZYRTEC(R) PERFECT MEASURE(R) are the latest in the ZYRTEC(R) pediatric portfolio, which offers parents a variety of flavor and dosing choices to relieve their child's indoor and outdoor allergy symptoms. Children's ZYRTEC(R) PERFECT MEASURE(R) is available in sugar-free, dye-free grape flavor.

ZYRTEC(R) Itchy Eye Drops

ZYRTEC(R) Itchy Eye Drops is available in the allergy aisle, helping to provide allergy suffers a one-stop shopping experience for their allergy needs. The ZYRTEC(R) antihistamine eye product contains ketotifen fumarate and provides targeted allergy itchy eye relief for up to 12 hours. No other OTC allergy itchy eye drop works faster or longer.** The new product is available without a prescription, for ages three years and older.

Additionally, ZYRTEC(R) has launched a new iPhone application just in time for fall. Allergy sufferers can now get the latest allergy and weather information at the touch of a button with the ZYRTEC(R) AllergyCast application for the iPhone and iPod touch. With ZYRTEC(R) AllergyCast, allergy sufferers can see a 48-hour allergy forecast, check the top allergens in their area and get the hourly, daily or 10-day weather forecast. Users will even be able to map out and compare pollen levels at multiple locations.

About Allergies

More than 50 million Americans suffer from indoor and outdoor allergic rhinitis, also known as upper respiratory allergies. Up to 40 percent of children are affected by allergic rhinitis. Allergies are caused when a person's immune system overreacts to normally harmless substances. These substances are often referred to as triggers. People can encounter indoor and outdoor allergy triggers anytime throughout the year that can lead to allergy symptoms. For children with allergies, the change of the seasons, sports, and even the school building itself can trigger symptoms like sneezing, runny nose and itchy-watery eyes.

About ZYRTEC(R)

ZYRTEC(R) (cetirizine HCl) is an antihistamine that helps block the action of histamine in the body. ZYRTEC(R) helps provide 24 hour relief of indoor and outdoor upper respiratory allergy symptoms including symptoms of sneezing, runny nose, and itchy-watery eyes. These symptoms can be caused by allergy triggers such as dust, mold and pet dander, tree pollen, weeds and grasses.

The makers of ZYRTEC(R) offer a full line of products for adults, including ZYRTEC(R) tablets and ZYRTEC-D(R) that provide relief from indoor and outdoor upper respiratory allergy symptoms. ZYRTEC(R) also has a variety of products available in different flavors and forms to help relieve children's allergy symptoms. These products are available in the original prescription strength without a prescription and include Children's ZYRTEC(R) Allergy Grape Syrup and sugar-free, dye-free Children's ZYRTEC(R) Allergy Bubble Gum Syrup for ages two years and older, as well as Children's ZYRTEC(R) Allergy Chewables for ages six years and older. ZYRTEC(R) also offers Children's ZYRTEC(R) Hives Relief Syrup for ages six years and older. For more information on the portfolio of ZYRTEC(R) allergy products for adults and children, please visit www.zyrtec.com.

About McNeil Consumer Healthcare

McNeil Consumer Healthcare Division of McNEIL-PPC, Inc., markets a broad range of well-known and trusted over-the-counter (OTC) products. McNeil Consumer Healthcare is most widely recognized for the complete line of TYLENOL(R) acetaminophen products, the leading pain reliever brand in the adult and pediatric categories. The TYLENOL(R) product line consists of hundreds of products across a variety of pain categories including: arthritis pain, pain with accompanying sleeplessness and upper respiratory. Other McNeil Consumer Healthcare brands include BENADRYL(R) allergy medicine; IMODIUM(R) A-D anti-diarrheal; MOTRIN(R) IB; PediaCare(R) upper respiratory medicines for children; ROLAIDS(R) antacid products; ST. JOSEPH(R) Adult Regimen Aspirin; and SUDAFED(R) and SUDAFED PE(R) nasal decongestants.

*Check your state recycling regulations

**Among single ingredient itchy eye products


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SOURCE McNeil Consumer Healthcare, Division of McNEIL-PPC, Inc.
Copyright©2009 PR Newswire.
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