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'Just Stand Up' Star-Studded Charitable Single Sets Pace for Stand Up To Cancer Fundraising Campaign
Date:8/19/2008

gnificant advances in cancer treatment are within reach. There is plenty to view and link to on SUTC's website, http://www.standup2cancer.org, including a variety of PSAs (featuring Jessica Biel, Mayor Michael Bloomberg, Jodie Foster, Morgan Freeman, Tony Hawk, Tobey Maguire, Sidney Poitier, Keanu Reeves, Susan Sarandon, Tilda Swinton, Christy Turlington Burns, and others); as well as videos on the SUTV channel (with the cast of The Daily Show, Larry David, Ryan Seacrest, and others).

Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, and was established by a group of media, entertainment and philanthropic leaders, whose lives have all been affected by cancer in significant ways. Stand Up To Cancer is bringing industry resources -- people, as well as mediums such as television and the web -- to bear in the fight against cancer as never before.

Stand Up To Cancer's leadership team includes Katie Couric; Laura Ziskin; the Entertainment Industry Foundation, represented by Board of Directors Chairperson Sherry Lansing (who is also Founder of the Sherry Lansing Foundation), CEO Lisa Paulsen, and Vice President Kathleen Lobb; the Noreen Fraser Foundation and its executives Noreen Fraser (who is also a cancer survivor) and Woody Fraser, and Rusty Robertson and Sue Schwartz also of the Robertson Schwartz Agency; and nonprofit executive Ellen Ziffren, whose husband, noted L.A. attorney Ken Ziffren, played a pivotal role in bringing together the three networks for the broadcast special.

In addition to the Island Def Jam Music Group, many leading philanthropists, organizations and corporations support the Stand Up To Cancer Mission, including the Sidney Kimmel Foundation as well as Major League Baseball, Amgen, AARP, GlaxoSmithKline, Revlon, Wallis Annenberg & The Annenberg Foundation, Alliance for Global Good, Lee Jeans, New York Gia
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SOURCE Island Def Jam Music Group
Copyright©2008 PR Newswire.
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