Navigation Links
June 6 Webinar Offers Winning Medicare Advantage Go-to-Market Strategies for 2014

Washington, DC (PRWEB) May 28, 2013

Many Medicare Advantage (MA) plans focus on marketing only during the fall open-enrollment period. But with more competitors having five-star quality ratings that are winning the right to market 12 months a year — and more baby boomers aging into Medicare — marketing must become a year-round focus. But how can MA marketing pitches win attention this fall amid all the advertising for new health insurance exchanges? Which marketing channels will yield the best outcomes? And how can MA plans increase sales-close ratios? The upcoming June 6 co-hosted webinar from Atlantic Information Services, Inc. (AIS) and Gorman Health Group, LLC (GHG), “Winning Medicare Advantage Go-to-Market Strategies for 2014,” will offer insights and answers to key Medicare Advantage marketing questions.

GHG’s Vice President Mary Kaye Thibert, and Whitney St. Jean, Chief Strategy Officer at Bloom Marketing Group, will outline the components of a successful go-to-market strategy for MA plan sponsors and their partners geared to the new environment, sharing results from a survey of thousands of beneficiaries on which marketing messages, technologies and channels are most effective. Among the questions to be answered at the June 6 webinar:

  • What lessons can Medicare Advantage plans learn from the 2012 sales cycle?
  • What are and will be the most effective media outlets for MA plans, based on sales, response rate, cost per lead and cost per sale?
  • What types of technologies will be most instrumental in helping MA plans to execute on their sales and marketing strategies?
  • What is the ideal timeline for ad placements and direct-mail drops?
  • How can plans cut through the clutter of advertising for health insurance exchanges this fall?
  • How can management teams keep MA marketing strong even as resources are diverted into Medicaid expansion and exchanges?
  • What special steps should be taken to market to baby boomers aging into Medicare?
  • How can plans make sure call centers will support sales strategies effectively in this dynamically changing climate?

Visit for more details and registration information.

AIS has partnered with GHG on an exclusive series of webinars designed to deliver timely and meaningful information the government health care industry needs to implement health reform. From expert analysis on the latest regulatory updates to war stories and best practices, these webinars will provide the tools and guidance necessary to transform regulatory policy into operational reality.

About Atlantic Information Services
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars and conferences. Learn more at

About Gorman Health Group
Gorman Health Group (GHG) is a national health care professional services and software company staffed by subject-matter experts, former health plan executives and seasoned regulators. For more than 16 years, hundreds of clients serving millions of beneficiaries have leveraged the strategic counsel and technology solutions of GHG to maintain compliant operations, improve market position and advance growth objectives. Learn more at

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Continuing Education Provider Announces New Speech-Language Pathology Live Webinar
2. DotComSecrets Offers Free Webinar to Make Individuals Skilled in Earning Thousands of Dollars by Becoming DCS’s Local Consultant
3. DotComSecrets’ Russell Brunson Is Revealing Online Money Making Secrets in Free Webinars for Students
4. DotComSecrets Is Seeking Local DCS Consultants Through Free Webinars in Coming Days
5. MindSpec announces Bridging Parents with Autism Science webinar series
6. TherapySites (Websites For Therapists) is Offering a Webinar, “5 Ways To Make More Money In Your Practice – Secrets From The Pros"
7. Dec. 12 Atlantic Information Services Webinar to Address the Nuances of New HHS Essential Health Benefits Regulations
8. PsychiatristSites (Websites for Psychiatrists) is Offering a Webinar, "5 Ways To Make More Money In Your Practice - Secrets From The Pros"
9. Free Webinar for Wound Care Excellence: Making Rehab Part of the Wound Care Team
10. Atlantic Information Services Dec. 19 Webinar to Review Just-Ended MA Annual Election Period
11. AllMed Webinar Helps Hospitals Learn How to Avoid the Most Common Bariatric Surgery Complications
Post Your Comments:
(Date:10/13/2015)... ... October 13, 2015 , ... ... development solutions for drugs, biologics, consumer health and animal health products, today announced ... will lead a new, dedicated global team of drug development and technology experts. ...
(Date:10/12/2015)... Nashville, TN (PRWEB) , ... October 13, 2015 ... ... the recipients of its biannual Heroes in Recovery Awards at Foundations Recovery Network’s ... Foundations Recovery Network presented the one-of-a-kind awards to Noah Levine and Dean Dauphinais ...
(Date:10/12/2015)... ... October 13, 2015 , ... North American Tool Corporation has been named ... National Meeting in Rosemont, IL on October 4th. , Each year, ... excellence that customers have come to expect from members of IBC’s marketing group. ...
(Date:10/12/2015)... ... ... of the “Check-In and Win a Vacation to Hawaii” Facebook contest at Gold’s Gym ... didn’t believe I could win a free vacation simply by checking in on Facebook every ... and invest in my own health – and now I’m going to Hawaii.” , Thanks ...
(Date:10/12/2015)... ... , ... Amerec , a leader in the steam and sauna industry, ... be displaying custom sauna and steam room solutions at the ISPA Conference & Expo ... customers, SpaEquip is recognized for their ability to assist in the design and implementation ...
Breaking Medicine News(10 mins):
(Date:10/12/2015)... Minn. , Oct. 12, 2015 Device ... a need to help integrate these devices into existing ... of ergonomic healthcare mounting and mobility solutions, has launched ... lightest cart yet, for a wide array of laptops ... Cart SV10 was developed exclusively for Microsoft Surface and ...
(Date:10/12/2015)... , October 12, 2015 ... Forecast to grow at 7.2% CAGR, microscopy ... by rising focus on nanotechnology, technological advancements, ... research report available with ... . --> Complete report ...
(Date:10/12/2015)... England , Oct. 12, 2015 Indivior PLC ... the District of Delaware granted the ... Teva Pharmaceuticals, Abbreviated New Drug Application (ANDA) No. 205299 to ... SUBOXONE® (buprenorphine and naloxone) Sublingual Film (CIII) in ... --> Since August 2013, Indivior has received Paragraph ...
Breaking Medicine Technology: