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June 27 Webinar: Health Insurance Marketing Experts to Discuss Marketing Strategies Ahead of October Open-Enrollment Date
Date:6/18/2013

ill deliver the best outcomes?
  • How should insurers align their marketing activities inside and outside exchanges to provide new employer strategies and consumer transparency tools, and build an exceptional customer experience?
  • What are the best methods for health plans to “connect” to exchange customers? How will these strategies differ from the current marketing schemes by insurers — and what steps should insurers take to get from Point A to Point B?
  • What will be the most effective media outlets for exchange plans? How should carriers view these in terms of sales, response rate, cost per lead and cost per sale?
  • What types of technologies will be most instrumental in helping insurers execute on their exchange sales and marketing strategies? How much will this cost?
  • What is the ideal timeline for ad placements and direct-mail drops?
  • How can insurers market for the long term, considering the issue of “stickiness” when it comes to consumers and their attachment to the first brand they buy in a new market?
  • What practical steps can insurers take now to become more transparent in pricing and coverage options?
  • What templates are insurers working off of when it comes to modeling existing online consumer operations? Is the Amazon.com model the preferred model, or are there others?
  • Visit http://aishealth.com/marketplace/c3r29_062713 for more details and registration information.

    About AIS
    Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and e
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