Navigation Links
June 27 Webinar: Health Insurance Marketing Experts to Discuss Marketing Strategies Ahead of October Open-Enrollment Date

Washington, DC (PRWEB) June 18, 2013

Two health insurance marketing experts — both veterans of major health insurance companies — will detail practical steps insurers must take to win new members and retain current ones as the October open-enrollment date for new health insurance exchanges and marketplaces approaches in “How to Market Products Sold on the New Health Insurance Exchanges,” an upcoming June 27 webinar from Atlantic Information Services, Inc. (AIS).

With HHS and the states quickly processing applications by health insurers to sell plans on public marketplaces this fall, attention will soon shift to implementing effective strategies for marketing these approved “qualified health plans” (QHPs) to millions of new consumers. Historically, insurers have not been called upon to provide consumers with the type of transparent product and pricing information the new exchanges demand. To be successful, they will require new marketing strategies, new sales tools and new training for their sales and customer service staffs — an entirely new product-marketing culture. During the June 27 webinar, participants will learn the details of practical steps insurers must take to achieve these objectives in time to launch winning consumer-focused sales strategies in the fall.

In 60 minutes of expert presentations followed by 30 minutes devoted to individual questions, Fred Karutz, senior vice president of business development at private exchange and marketplace ConnectedHealth, and Joseph Wilds, senior vice president at software vendor FJA-US, will provide authoritative answers to these and other big-dollar questions:

  • Which marketing strategies will work best inside versus outside exchanges? Which channels will deliver the best outcomes?
  • How should insurers align their marketing activities inside and outside exchanges to provide new employer strategies and consumer transparency tools, and build an exceptional customer experience?
  • What are the best methods for health plans to “connect” to exchange customers? How will these strategies differ from the current marketing schemes by insurers — and what steps should insurers take to get from Point A to Point B?
  • What will be the most effective media outlets for exchange plans? How should carriers view these in terms of sales, response rate, cost per lead and cost per sale?
  • What types of technologies will be most instrumental in helping insurers execute on their exchange sales and marketing strategies? How much will this cost?
  • What is the ideal timeline for ad placements and direct-mail drops?
  • How can insurers market for the long term, considering the issue of “stickiness” when it comes to consumers and their attachment to the first brand they buy in a new market?
  • What practical steps can insurers take now to become more transparent in pricing and coverage options?
  • What templates are insurers working off of when it comes to modeling existing online consumer operations? Is the model the preferred model, or are there others?

Visit for more details and registration information.

About AIS
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars and conferences. Learn more at

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. United Benefit Advisors Webinar: Private Lessons from The Public Sector, Strategies for Controlling Health Care Cost
2. Register to Join Merrill DataSite's Live Webinar: The Impact of Financial Regulation on M&A in 2013
3. Join Merrill DataSite's Webinar: The Impact of Financial Regulation on M&A in 2013
4. Join Merrill DataSite's Webinar: PE Success Stories of the Top Dealmakers
5. Register to Join Merrill DataSite's Webinar: M&A Regulatory and Tax Changes and Their Impact on Deal Structure
6. June 25 Webinar: Gorman Health Group Senior VP of Finance Will Discuss How Medicare ACOs Can Transition to Medicare Advantage
7. You Survived Cancer: Now Pay Attention to Your Overall Health
8. NIH awards $20 million over 5 years to train next generation of global health researchers
9. Weill Cornell Medical College establishes Center for Healthcare Informatics and Policy
10. Esophageal Cancer Surgery Can Leave Lingering Health Problems, Study Says
11. Climate Change Could Be Tough on Seniors Health: Study
Post Your Comments:
(Date:10/13/2017)... ... October 13, 2017 , ... ... that offers insurance and financial preparation services, is providing an update on a ... organization. , Rock City Rescue is a locally recognized nonprofit that provides shelter ...
(Date:10/13/2017)... Nevada (PRWEB) , ... October 13, 2017 , ... ... Hemp CBD Oil utilizing Purzorb™ technology. Applying the Purzorb™process to full spectrum CBD oil ... required and providing a CBD form that can be easily incorporated into liquid products, ...
(Date:10/13/2017)... RIDGE, N.J. (PRWEB) , ... October 13, 2017 , ... ... annual Holly Day Market. Featuring a collection of specialty vendors and unique items from ... of personalized and quality-focused health and wellness services offered by the VNA. The ...
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a ... has been awarded a contract by the Center for Medicare and Medicaid Services ... accelerate the enterprise use of Agile methodologies in a consistent and high value ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of ... announced today its plans to open a flagship location in Covington, LA at 401 ... Rooms To Go store next to Office Depot in the Holiday Square shopping center. ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... MENLO PARK, Calif. , Oct. 11, 2017 /PRNewswire/ ... a national scientific team that developed an innovative way ... and quantity of the delivery of new drugs. ... the 2017 Fall Clinical Dermatology Conference will show how ... Massachusetts General Hospital, Harvard Medical School used a suite ...
(Date:10/11/2017)... Oct. 11, 2017  Hill-Rom Holdings, Inc. ("Hill-Rom") (NYSE: ... facility in Las Piedras, Puerto Rico ... blades. Following ... facility sustained minor structural damage, temporary loss of power ... have been completed, manufacturing operations have resumed, and the ...
(Date:10/7/2017)... Oct. 6, 2017   Provista, a proven ... $100 billion in purchasing power, today announced a new ... The Newsroom is the online home for ... infographics, expert bios, news releases, slideshows and events. ... a wealth of resources at their fingertips, viewers can ...
Breaking Medicine Technology: