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June 27 Webinar: Health Insurance Marketing Experts to Discuss Marketing Strategies Ahead of October Open-Enrollment Date
Date:6/18/2013

Washington, DC (PRWEB) June 18, 2013

Two health insurance marketing experts — both veterans of major health insurance companies — will detail practical steps insurers must take to win new members and retain current ones as the October open-enrollment date for new health insurance exchanges and marketplaces approaches in “How to Market Products Sold on the New Health Insurance Exchanges,” an upcoming June 27 webinar from Atlantic Information Services, Inc. (AIS).

With HHS and the states quickly processing applications by health insurers to sell plans on public marketplaces this fall, attention will soon shift to implementing effective strategies for marketing these approved “qualified health plans” (QHPs) to millions of new consumers. Historically, insurers have not been called upon to provide consumers with the type of transparent product and pricing information the new exchanges demand. To be successful, they will require new marketing strategies, new sales tools and new training for their sales and customer service staffs — an entirely new product-marketing culture. During the June 27 webinar, participants will learn the details of practical steps insurers must take to achieve these objectives in time to launch winning consumer-focused sales strategies in the fall.

In 60 minutes of expert presentations followed by 30 minutes devoted to individual questions, Fred Karutz, senior vice president of business development at private exchange and marketplace ConnectedHealth, and Joseph Wilds, senior vice president at software vendor FJA-US, will provide authoritative answers to these and other big-dollar questions:

  • Which marketing strategies will work best inside versus outside exchanges? Which channels w
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