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JumperCut Launches Personalized Video Platform to Drive Patient Engagement
Date:6/11/2013

Portland, OR (PRWEB) June 11, 2013

JumperCut, an innovative provider of patent- pending interactive media and personalized video technology to drive patient engagement, today announced the launch of a beta program based upon the early success of its initial pilot programs. The beta program will be made available to select health plans, health systems, and other care coordination organizations that are struggling to facilitate and sustain digital conversations with patients, but who are simultaneously striving to meet the standards associated with Stage 2 Meaningful Use as defined by the Centers for Medicare and Medicaid Services (CMS).

Through an expanded deployment, JumperCut will be positioned to further gauge the effectiveness of personalized video as a complement, or alternative to more traditional patient education models through the evaluation of particular end- points, including information retention, goal-setting, and satisfaction across a variety of patient types. Dr. Philip Marshall, co-founder and CEO of JumperCut, observes, “Healthcare is in transition. And because there are now well-defined quality metrics that have been adopted nationally and regionally, we have the ability to focus patient engagement efforts around supporting those metrics. It’s important to payers and providers, not just because those metrics are driving reimbursement, but also because taken together they offer the promise of a better human experience, higher quality care, and lower overall costs.” Supporting this point-of- view, one finding from an article recently authored by the Robert Wood Johnson Foundation was that patients with the lowest engagement scores incurred 21 percent higher costs than patients who were highly engaged.

The JumperCut technology platform employs novel algorithms and utilizes a patient’s health information to assemble personalized video sequences that address a patient’s unique attributes and needs—prov
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