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Julie Stav Reminds Hispanic Moms to Invest in Their Family's Wellness with Milk!
Date:7/14/2009

MIAMI, July 14 /PRNewswire/ -- Hispanic financial expert Julie Stav has joined the got milk? campaign to educate Hispanic moms on the value of proper nutrition and making smart choices while at the grocery store. As a mom and trusted financial expert, Julie sets a great example as the "gatekeeper" of her family's expenses and nutrition, and is determined to teach moms how to stretch that dollar while ensuring their family's wellness.

"As a financial expert, I take great pleasure in making sure our community is an intelligent consumer and makes informed purchases when going grocery shopping. One of the best investments a mom can make in her family's wellness is giving her kids 3 glasses of low fat or fat free milk a day. Many people don't know that as nature's wellness drink, milk has 9 essential nutrients ... all for less than 25 cents a glass(1)!," says Julie.

THE MATH IS SIMPLE: MILK IS THE BIGGEST BANG FOR YOUR BUCK

It's no secret that the economy has affected everyone, including Hispanics, so it's important for them to know how to make wise food choices when it comes to prices and nutrition. As got milk?'s latest celebrity advocate, Julie hopes to educate Hispanic moms on the fact that by choosing milk, they are not only getting an economical value, but a nutritional one as well.

As nature's wellness drink, milk is naturally nutrient rich like no other beverage. For example, the calcium found in low fat and fat free milk can help build and maintain strong bones and teeth. Vitamin D helps your body better absorb calcium, potassium helps maintain normal blood pressure and the protein in milk, along with exercise, can help build muscle.

Because research indicates that Hispanic moms are more likely than non-Hispanic moms to reduce or cut milk purchases because of budget concerns(2), our money savvy mom recommends that they write out a shopping list before heading out to the grocery store. "Writing shopping lists help Latina moms not only evaluate the nutritional value of what they're feeding their kids, but it also helps them take account of the money they spend on senseless items -- like sugary drinks that come at a major expense for their health and wallets," explains Julie. "Considering how priceless their family's wellness is, Latina moms can't beat the economical and nutritional combination milk offers, including 9 essential nutrients for less than a quarter a glass!"

GALLONS OF WELLNESS

This summer, Hispanic moms will be able to enter the "Galones de Bienestar" instant win game for a chance to win a year's supply of her favorite ally when it comes to her family's financial and physical wellness: Milk! There will be 24 instant winners from 7/8/09-8/1/09. In addition, participants will also be entered for a chance to win the Grand Prize of $1,000 plus a year's supply of milk(3).

Log onto www.eligeleche.com for details on how to enter! While there, you'll be able to check out behind the scenes photos and videos of all our milk mustache moms, including Julie Stav.

The Milk Processor Education Program (Milk PEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The Milk PEP Board runs the national Milk Mustache "got milk?" campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.whymilk.com. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

(1) IRI InfoScan FDMx data for 13 week period ending May 31, 2009.

(2) MilkPEP Advertising and consumption tracker research conducted Q408 by Data Development Worldwide.

(3) NO PURCHASE NECESSARY. Void where prohibited. Open only to persons who are, as of Entry, 18 years of age or older, legal residents of the 48 contiguous U.S. & D.C. Sweepstakes starts at 12:00:01 A.M. on 7/8/09 and ends at 11:59:59 P.M. on 8/1/09. To enter, and for Official Rules, visit www.eligeleche.com.

    Contact:
    Yvette Regalado
    SIBONEY USA
    305.373.2535
    yregalado@siboneyusa.com

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SOURCE Milk PEP
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