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Joint Juice Launches New Ready-to-Drink Glucosamine & Vitamin-Enhanced Dietary Supplement Water Nationwide
Date:9/13/2007

10-Calorie Serving Goes Beyond Just Vitamins to Provide a Supplement for

Joint Health Company Calls for Consumers Nationwide to Take A More Active Approach to

Managing Their Joint Health

SAN FRANCISCO, Sept. 13 /PRNewswire/ -- Joint Juice, Inc., the creator of the original ready-to-drink glucosamine supplement, announced the launch of the company's new water-based dietary supplement product, Joint Juice Fitness. The new product will be available in stores nationwide beginning September 15.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070913/AQTH059)

Joint Juice Fitness is a lightly flavored dietary supplement enhanced with 1,500 mg glucosamine per bottle to hydrate joints, and with essential vitamins and water to hydrate bodies.* Each 16.9-ounce bottle has 10 calories. Joint Juice Fitness comes in Berry, Lemon and Kiwi-Strawberry flavors.

"We are pleased to bring a new option for consumers nationwide by providing a glucosamine supplement in a water-based form," said Jack Robertson, chief executive officer of Joint Juice. "With the new focus on living a long, active life in this country, everyone should think about what they can do today to keep their joints healthy to allow them to maintain their active lifestyles. We do hope that Joint Juice Fitness can be one part of people's daily routine along with other steps for healthy living such as regular exercise and maintaining a proper weight."

Nationwide distribution of Joint Juice Fitness will begin on September 15. For more information on Joint Juice Fitness or to locate a store nearest you, visit http://www.jointjuicefitness.com or call toll free 888-642-9941. Joint Juice Fitness is also available for sale through the Web store at http://www.jointjuicefitness.com.

About the Glucosamine Content in Joint Juice

The supplemental glucosamine in all of Joint Juice's products comes from 100 percent vegetable-sources and is made in the United States. Many other glucosamine supplements on the market are derived from the shells of shellfish. Joint Juice Fitness is 100% shellfish free and delivers a full day's supply of glucosamine in every bottle.

1500 mg of glucosamine per day is the amount shown in some studies to increase joint function and mobility.* Glucosamine works in several ways to keep cartilage (the shock absorber in joints) hydrated and functioning properly.* Glucosamine is a building block of the glycosaminoglycans (GAGs) that are responsible for the water binding capability of cartilage and are necessary for cushioning and movement.* Glucosamine stimulates the production of hyaluronic acid (the lubricating solution in joints and other tissues).*

About Joint Juice

Joint Juice, Inc. created the market's original ready-to-drink glucosamine supplement in 2001. Since its founding, Joint Juice has expanded its product line from the original carbonated juice-based product to the new water-based dietary supplement, Joint Juice Fitness. Developed at the Stone Research Foundation which specializes in rehabilitation and advanced techniques for orthopedics, Joint Juice's products provide glucosamine, which as been shown to improve the hydration, cushioning and function of joint cartilage.* For more information on Joint Juice and the science of joint health visit http://www.jointjuice.com and http://www.jointjuicefitness.com.

* These statements in this news release have not been evaluated by the FDA. Joint Juice products are not intended to diagnose, treat, cure or prevent any disease.


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SOURCE Joint Juice, Inc.
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