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Joint Juice Helps America Hydrate Its Joints* With New High Value Coupon Offer
Date:10/24/2007

Company makes it easier for consumers to try break-through new way of

taking daily dose of glucosamine

SAN FRANCISCO, Oct. 24 /PRNewswire/ -- Joint Juice, Inc., creator of the first ready-to-drink glucosamine supplement product, wants to help people keep their joints hydrated and moving smoothly.* The company launched today an enhanced coupon promotion that helps introduce consumers to its Joint Juice products:

-- Original Joint Juice: ready-to-drink juice-based dietary supplement

available in tropical fruit and orange-tangerine flavors

-- Joint Juice Fitness: first glucosamine supplement available in a

ready-to-drink water form and comes in kiwi-strawberry, berry, and

lemon flavors

A new coupon for discount on purchase of the company's products is available at http://www.jointjuice.com. The coupon gives consumers $1.00 off the purchase price of any Joint Juice product at participating retailers.

"The ability to maintain an active healthy lifestyle throughout our lives is a concern across the country. Regardless of age, we all have to start managing our joint health proactively to maintain healthy mobility and hydration," said Jack Robertson, chief executive officer of Joint Juice. "We're providing consumers with coupons for Joint Juice Fitness to give them an introduction to try this new way to take their glucosamine supplement."

Joint Juice Gives Consumers New Options

"Joint Juice and Joint Juice Fitness are break-through products that represent the next generation of supplements. These ready-to-drink products provide people with new and easier ways to take supplements and vitamins to proactively manage their health and wellness*," continued Robertson.

Joint Juice Fitness delivers glucosamine combined with water and vitamins in a lightly flavored form that does not require any further mixing or shaking. The supplement water has 10 calories per bottle and provides a full day's supply of glucosamine (1500 mg) that aids in joint hydration.* Joint Juice Fitness is available in Berry, Lemon and Kiwi-Strawberry flavors.

For more information on Joint Juice Fitness or to locate a store nearest you, visit http://www.jointjuice.com or call toll free 888-642-9941. Joint Juice Fitness is also available for sale through the Web store at http://www.jointjuice.com.

About the Glucosamine Content in Joint Juice

The supplemental glucosamine in all of Joint Juice's products comes from 100 percent vegetable-sources and is made in the United States. Many other glucosamine supplements on the market are derived from the shells of shellfish. All Joint Juice products are 100% shellfish free and deliver a full day's supply of glucosamine in every bottle.

1500 mg of glucosamine per day is the amount shown in some studies to increase joint function and mobility.* Glucosamine works in several ways to keep cartilage (the shock absorber in joints) hydrated and functioning properly.* Glucosamine is a building block of the glycosaminoglycans (GAGs) that are responsible for the water binding capability of cartilage and are necessary for cushioning and movement.* Glucosamine stimulates the production of hyaluronic acid (the lubricating solution in joints and other tissues).*

About Joint Juice

Joint Juice, Inc. created the market's original ready-to-drink glucosamine supplement in 2001. Since its founding, Joint Juice has expanded its product line from the original carbonated juice-based product to the new water-based dietary supplement, Joint Juice Fitness. Developed at the Stone Research Foundation which specializes in rehabilitation and advanced techniques for orthopedics, Joint Juice's products provide glucosamine, which has been shown to improve the hydration, cushioning and function of joint cartilage.* For more information on Joint Juice and the science of joint health visit http://www.jointjuicefitness.com.

* These statements have not been evaluated by the FDA. This product is not

intended to diagnose, treat, cure or prevent any disease.


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SOURCE Joint Juice, Inc.
Copyright©2007 PR Newswire.
All rights reserved

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