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Join Together(tm) Merges Into CASA*



NEW YORK, Jan. 15 /PRNewswire/ -- The National Center on Addiction and Substance Abuse (CASA) at Columbia University announced today that Join Together(TM) will be merged into CASA and David L. Rosenbloom, Ph.D., will become the President and Chief Executive Officer of CASA on May 1, 2009, succeeding Joseph A. Califano, Jr., the former U.S. Secretary of Health, Education, and Welfare who founded CASA in 1992 and has been its Chairman and President since that time. Califano will continue to serve as CASA chairman.

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"Naming David Rosenbloom CASA's new president is the result of more than two years of work by the Board which involved an analysis of CASA's first 16 years, discussions with 100 individuals and institutions about CASA achievements and potential, the needs of the substance abuse field, and an intensive search involving a number of qualified candidates. The Board and I are convinced that David Rosenbloom is the individual best suited to move CASA forward and increase its influence and activities," said Califano. "Merging Join Together into CASA will greatly strengthen CASA's ability to inform the American people of the economic and social costs of substance abuse and its impact on their lives, make CASA's research findings and recommendations widely available to those working on the front lines to prevent and treat substance abuse and addiction, and significantly expand our nationwide advocacy capacity. The combination of CASA and Join Together will produce a total far greater than the sum of the parts."

Rosenbloom, 64, has been Director of Join Togethertm since he founded it in 1991. He is a Professor of Public Health at the Boston University School of Public Health. For eight years, from 1973 to 1985, he was Commissioner of the Department Health and Hospitals for the city of Boston and CEO of Boston City Hospital. For several years after that he was president and CEO of Health Data Institute, a company that pioneered the clinical analysis of medical claims data and developed managed care techniques. He received his BA from Colgate University in 1965 and his Ph.D. from the Massachusetts Institute of Technology in 1970.

"Progress in addiction prevention and treatment is essential in order to reform America's health care system and address most other critical social problems facing the nation. Combining the resources of CASA and Join Together creates the critical mass needed to focus the attention of our nation and its leaders on the need for effective prevention and treatment policies to achieve such progress. It blends the formidable research of CASA and the public and policy attention that CASA has attracted with the unique web based education and advocacy and tools of Join Together. I am excited by the opportunity to combine and lead these talented teams and work with Joe Califano," said Rosenbloom.

Join Togethertm is the leading provider of news, information and continuing education on tobacco, alcohol and illegal, prescription and performance enhancing drugs to policy makers, community leaders, parents, and front line prevention and treatment practitioners; all free of charge to more than 50,000 subscribers and 7,000 daily users of its website Its advocacy campaigns promote adoption of prevention and treatment policies and practices that research has shown to be effective.

"CASA is the premier think/action tank in the field with the brightest group of professionals ever assembled under one roof to research and combat substance abuse and addiction. David has the right experience, talent and creativity to enhance this national asset. We are fortunate that he has accepted this challenge," said Califano. "I look forward to working with him."

CASA is the only national organization that brings together under one roof all the professional disciplines needed to study and combat all types of substance abuse as they affect all aspects of society. CASA and its staff of more than 50 professionals has issued 66 reports and white papers, published one book, conducted demonstration programs focused on children, families and schools at 224 sites in 87 cities and counties in 34 states plus Washington, DC and two Native American tribal reservations, held 17 conferences attended by professionals and others from 49 states, and has been evaluating the effectiveness of drug and alcohol treatment in a variety of programs and drug courts. CASA is the creator of the nationwide initiative Family Day - A Day to Eat Dinner With Your Childrentm - the fourth Monday in September - the 28th in 2009 - that promotes parental engagement as a simple and effective way to reduce children's risk of smoking, drinking and using illegal drugs. In May 2007, CASA's Chairman Joseph A. Califano, Jr., called for a fundamental shift in the nation's attitude about substance abuse and addiction with publication of his book, HIGH SOCIETY: How Substance Abuse Ravages America and What To Do About It. For more information visit

*The National Center on Addiction and Substance Abuse at Columbia University is neither affiliated with, nor sponsored by, the National Court Appointed Special Advocate Association (also known as "CASA") or any of its member organizations, or any other organizations with the name of "CASA".

SOURCE The National Center on Addiction and Substance Abuse (CASA) at Columbia University
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