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Johnson & Johnson and NBC Olympics Partner to Share the Stories of U.S. Olympic Hopefuls and Their Journeys to Beijing With The Family Room
Date:3/3/2008

addition to the webisodes, The Family Room will feature a wealth of digital content through which the athletes, their families, and communities at home connect online:
-- Profile pages on the iVillage Connect social networking platform that

will feature blogs and personal photos from each athlete

-- The Raising Future Champions community forum, where users can share

their personal stories about memorable sports moments in their

children's lives.

-- A Share Your Shout Out graffiti wall, where visitors can express their

U.S. team pride and support by typing in words of encouragement.

The Family Room will also feature information about products from the Johnson & Johnson Family of Companies and numerous links to NBCOlympics.com's complimentary coverage of the eight highlighted athletes, including how the athletes are faring in pre-Olympic competitions, news about their international rivals, previews of their events in Beijing, expert blogs, and robust photo and video galleries.

Throughout the duration of the program, viewers can expect to see vignettes and promos for The Family Room across numerous NBC Universal platforms, including Early Today, Today, MSNBC, USA Network, iVillage and various NBC affiliates across the country.
Viewers will follow these compelling storylines in The Family Room:

-- Tina Ellertson (Soccer) -- When an unplanned pregnancy at age 18

threatened her collegiate soccer career, Tina postponed school and gave

birth to daughter MacKenzie. Now, at age 26, she's a defender on the

U.S. Soccer Team, is married to MacKenzie's dad and is currently

expecting their second child. Now Tina attempts to ready herself

physically and emotionally for the chance to finally have her Olympic

moment just months after giving birth.

-- Paul & Morgan Hamm (Gymnastics) -- Paul is arguably the best male

gymnast the
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SOURCE Johnson & Johnson
Copyright©2008 PR Newswire.
All rights reserved

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