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Johns Hopkins Center for Communication Programs Honors MTV Executive for Outstanding Contribution to Health Communication
Date:6/23/2009

Cathy Phiri, Social Responsibility Director for MTV Networks International, Receives Gold Medallion Award

Baltimore, MD (PRWEB) June 23, 2009 -- The Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs (CCP) has awarded Cathy Phiri, the Social Responsibility Director for MTV Networks International, the International Health Communication Gold Medallion Award for outstanding contributions to health communication. The Gold Medallion was awarded on June 23 at ceremony in Baltimore, MD. during CCP's Global Meeting, a week-long gathering of CCP staff from around the world.

Phiri became Social Responsibility Director for MTV Networks International (MTVNI) in 2007. As director, she oversees MTVNI's multimedia global HIV/AIDS initiative, "Staying Alive"--an MTV initiative that has evolved into the world's leading media response to HIV and AIDS. The pilot program provides youth targeted information, promoting safer lifestyle choices, and fighting the stigma and discrimination fuelling the HIV epidemic in Kenya, Tanzania and Trinidad & Tobago. Funded by the Bill & Melinda Gates Foundation, "Staying Alive" is developing a new, expanded regional and country level approach to complement its existing campaign using television, radio and peer-educators. The goals of the pilot are to model HIV transmission risk-reduction among young people and to increase motivation and self-efficacy to practice protective behaviors. CCP is collaborating with "Staying Alive" to monitor and evaluate the pilot program.

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