Navigation Links
Johns Hopkins Center for Communication Programs Honors MTV Executive for Outstanding Contribution to Health Communication
Date:6/23/2009

Cathy Phiri, Social Responsibility Director for MTV Networks International, Receives Gold Medallion Award

Baltimore, MD (PRWEB) June 23, 2009 -- The Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs (CCP) has awarded Cathy Phiri, the Social Responsibility Director for MTV Networks International, the International Health Communication Gold Medallion Award for outstanding contributions to health communication. The Gold Medallion was awarded on June 23 at ceremony in Baltimore, MD. during CCP's Global Meeting, a week-long gathering of CCP staff from around the world.

Phiri became Social Responsibility Director for MTV Networks International (MTVNI) in 2007. As director, she oversees MTVNI's multimedia global HIV/AIDS initiative, "Staying Alive"--an MTV initiative that has evolved into the world's leading media response to HIV and AIDS. The pilot program provides youth targeted information, promoting safer lifestyle choices, and fighting the stigma and discrimination fuelling the HIV epidemic in Kenya, Tanzania and Trinidad & Tobago. Funded by the Bill & Melinda Gates Foundation, "Staying Alive" is developing a new, expanded regional and country level approach to complement its existing campaign using television, radio and peer-educators. The goals of the pilot are to model HIV transmission risk-reduction among young people and to increase motivation and self-efficacy to practice protective behaviors. CCP is collaborating with "Staying Alive" to monitor and evaluate the pilot program.

In addition to "Staying Alive," Phiri also served as executive producer of "Uncensored," a talk show that deals with sexual health issues for young people in Africa, and co-executive producer of "Sexpress Yourself," MTVNI's first tri-channel production, which provided young people from Latin America and the Caribbean with an opportunity to speak freely about sex. A native of Zambia, Phiri is the co-founder and Board Director of Youth Media, a non-profit organization specializing in Behavior Change Communication about sexuality, HIV and AIDS, geared toward young people in Zambia.

"Cathy has been an outstanding leader in the field of behavior change communication. Her dedication and creativity in educating a young diverse audience about key health issues epitomizes CCP's own mission to improve lives across the globe," said Susan Krenn, director of CCP. "I also applaud MTV's commitment to improving global health with "Staying Alive," and its efforts to educate young people about HIV/AIDS and challenge the stigma associated with disease. We are proud to share a common goal with MTV in finding innovative ways to communicate health messages and to foster dialogue and promote positive change among the world's most vulnerable populations," added Krenn.

"I am both honored and humbled that Johns Hopkins University and the CCP has selected me as a recipient for this prestigious award," said Phiri. "Working in the field of HIV/AIDS behavior change communication for fourteen years, is something that I'm deeply passionate about and it's great to have my work and efforts recognized by such a leading institution. This acknowledgment strengthens my resolve to continue my work to stem the spread of HIV/AIDS as it continues to affect my peers."

The CCP is part of the Johns Hopkins Bloomberg School of Public Health. CCP, now celebrating its 20th anniversary, has worked with public and private partners on strategic communication programs to address the world's most pressing health concerns, including HIV/AIDS, reproductive health, malaria, pandemic influenza, safe water, nutrition, and infectious and chronic diseases. Dr. David Holtgrave, Chair of the Department of Health Behavior and Society, says "CCP's span of programs is truly impressive. The CCP team is a significant force in the field of strategic health communication. In addition to building capacity and facilitating state of the art programs, they effectively bridge the academic and practice arenas bringing innovation to both."

"CCP's work around the globe fits clearly into the School's mission of saving lives, millions at a time. Their contributions to public health practice and impact are many and the School is fortunate to have had this rich capacity in health communication in its portfolio over the last two decades," said Michael Klag, MD, MPH, dean of the Bloomberg School of Public Health.

# # #

Read the full story at http://www.prweb.com/releases/HIV-AIDS-public-health/62009/prweb2563954.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

Related medicine news :

1. American Dental Hygienists Association and Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. Announce Honorees of HYGIENIST HERO(R) Recognition Program
2. Senator Johnson Votes to Protect Americas Kids from Tobacco
3. PHOENIX-AHF/Magic Johnson HIV Testing Caravan & Southwest Center for HIV/AIDS to Host Free HIV Testing Event at Off Chute Too
4. Patrick Johnston Named President and CEO of the California Association of Health Plans
5. Johnson & Johnson Highlights Pharmaceutical Growth Strategies and Robust Pipeline to Address Unmet Medical Needs
6. Johns Hopkins University Applied Physics Lab Group Joins OrthoCare Innovations
7. Johnson & Johnson Files Arbitration Demand Against Schering-Plough to Resolve Dispute Over Agreements for REMICADE(R) and SIMPONI(TM)
8. Boston Scientific Announces Two Directors Leave Board as Burns Named CEO of Xerox and Johnson Confirmed as Under Secretary of Energy
9. Champions Shawn Johnson & Phil Jackson Wear Energy Muse Jewelry
10. Johnson & Johnson to Participate in Deutsche Bank 34th Annual Health Care Conference
11. Johnson & Johnson to Host Analyst Conference Call To Review Six-Month Trial Results From NEVO RES I
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... Brooklyn, NY (PRWEB) , ... June 27, 2016 ... ... is using cutting edge technology to revolutionize the emergency ambulance transport experience for ... Many are aware of how Uber has disrupted the taxi industry through the ...
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet ... product that was developed to enhance the health of felines. The formula is all-natural ... two main herbs in the PawPaws Cat Kidney Support Supplement Soft Chews ...
(Date:6/25/2016)... ... ... The temporary closing of Bruton Memorial Library on June 21 due to a possible lice ... overlooked aspect of head lice: the parasite’s ability to live away from a human host, ... a necessary one in the event that lice have simply gotten out of control. , ...
(Date:6/25/2016)... ... , ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department ... in recognition of their exemplary accomplishments in worksite health promotion. , The Wellness at ... Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one of 42 ...
(Date:6/24/2016)... ... June 24, 2016 , ... Marcy was in a crisis. Her son James, eight, ... at his family verbally and physically. , “When something upset him, he couldn’t control his ... it. He would throw rocks at my other children and say he was going to ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... -- Bracket , a leading clinical trial technology and ... platform, Bracket eCOA (SM) 6.0, at the 52 nd ... 2016 in Philadelphia , Pennsylvania.  A demonstration ... of its kind to fully integrate with RTSM, will be ... is a flexible platform for electronic clinical outcomes assessments that ...
(Date:6/23/2016)... June 23, 2016  Astellas today announced the establishment of Astellas Farma Colombia (AFC), a new affiliate with operations ... Latin America . ... ... ... ...
(Date:6/23/2016)... June 23, 2016 The vast majority of ... dialysis facility.  Treatments are usually 3 times a week, ... visit, including travel time, equipment preparation and wait time. ... especially grueling for patients who are elderly and frail.  ... nursing and rehabilitation centers for some duration of time. ...
Breaking Medicine Technology: