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John Mackey, Chairman and CEO of Whole Foods Market(R), and Ellen M. Zane, President and CEO, Tufts Medical Center and the Floating Hospital for Children, Offer Advice to Bentley Students at May 17 Commencement
Date:5/17/2008

ld be interpreted by others ... While I still believe that, I've now discovered that it's so easy to be misinterpreted, so easy to have things taken out of context. In today's world of digital media, I've found it to be a very wise thing to be very thoughtful and careful in everything that I will communicate and say going forward."

He shared the simple rules he applies to everything he says, writes, or does now, including, "How would I feel if that was printed on the front page of the Wall Street Journal or The New York Times? -- because it just might be. If it's going to embarrass me or I'm going to feel ashamed of it, I'm not going to do it. So I'm still going to be honest, but I have learned to be more diplomatic and tactful. I hope you will learn that lesson without a great deal of unnecessary pain and suffering."

The keynote concluded with Mackey urging graduates to play an integral role in developing "conscious businesses" in the 21st century; businesses with a deeper purpose beyond only making profits. "Just like individual people can, by following their hearts discover their own sense of deeper purpose, so can a business enterprise. It can have a deeper purpose. If you think for a moment about some of the greatest businesses in the world, you will see that most of them have a deeper purpose.

"Who will create the conscious businesses of the 21st century? Why not Bentley graduates? Why don't some of you go out and create conscious businesses that transform the world? Maybe that's what your heart is calling out to you to do."

Mackey received an honorary doctor of commercial science degree at the ceremony.

McCallum Graduate School of Business Commencement

During the McCallum Graduate School ceremony, Ellen M. Zane, president and CEO of Tufts Medical Center and the Floating Hospital for Children, provided "management pearls" to nearly 600 graduate students.

"I thought that a series of realities would be most helpfu
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SOURCE Bentley College
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