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John Hancock's 'EZ Route' Post-Enrollment Education Program Wins 2008 Insight Award for Customer Advocacy in Financial Services

Award Presented at the Financial Communications Forum, New York

BOSTON, April 16 /PRNewswire/ -- Insight Forums, LLC today named John Hancock Retirement Plan Service's "EZ Route" post-enrollment education program as the winner of the 2008 Insight Award for Customer Advocacy in Financial Services. Sponsored by Art Plus Technology and presented during a special session at the Financial Communications Forum in New York, the Award honors financial communications initiatives that empower customers to make fully informed choices and successful purchase decisions.

"Our EZ Route program is the extension of an education process that begins at time of enrollment and has become an important tool to help our plan participants better prepare for their retirement," said Andrew Ross, Senior Vice President of Marketing for John Hancock Retirement Plan Services. "We are honored by this award and in particular for its recognition of our focus on the education and empowerment of our plan participants."

"EZ Route breaks an often-complicated subject into easily digestible pieces," said Steve Weissman, Director of Insight Forums. "It does a great job of demystifying the many concepts associated with retirement planning."

John Hancock's EZ Route was one of six financial communication initiatives selected as finalists by an independent panel of industry experts that included Deborah Bosley, PhD, Principal, The Bosley Group; Lynette DeWitt, Research Director, Financial Research Corp.; Michael Ellison, Executive Vice President, Corporate Insight; Robert Traeger, Vice President, Statement Control Group, Pershing; Adrienne Valentine, Director, Hartford Life; Donna Wong, Assistant Vice President, Broker-Dealer Relations, John Hancock Retirement Plan Services; Bill Wreaks, President & CEO, Wreaks Media; and Susan Schiffer Yates, Senior Vice President, Columbia Management Marketing, Bank of America.

For more information about the Award and the Financial Communications Forum, please visit


Insight Forums produces focused collegial events that bring marketing, technology, compliance, and operations professionals together to present and discuss methods for improving communications strategy and production. Reflecting its focus on business and technical best practices, it presents Insight Awards to winners in both financial services and health care. Additional information is available on the Web at or by calling Steve Weissman at 617.646.4140.

SOURCE Insight Forum, LLC
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