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Jobson Medical Information LLC Acquires Gerber Communications and Practice Advancement Associates
Date:2/13/2008

NEW YORK, Feb. 13 /PRNewswire/ -- Jobson Medical Information LLC ("JMI"), a leading healthcare information and marketing services provider, announced that it has acquired Gerber Communications ("Gerber") and Practice Advancement Associates ("PAA"). Gerber and PAA are leading providers of custom publishing services and training and education programs for the ophthalmic marketplace. The acquisition expands JMI's ability to reach eye care professionals ("ECPs") with education and training programs, further enhancing JMI's leadership position in the ECP market and building upon its existing assets, which include the Review of Optometry, 20/20 and Frames database business units. Terms of the transaction were not disclosed.

PAA creates and manages educational programs for ECPs that target the business side of practice. PAA's initiatives include performance benchmark surveys, practice management website development, magazines and manuals focusing on management strategies and tactics, and educational seminars. GC provides editorial services for major ophthalmic product manufacturers and publishes magazines targeting important segments of eye care practitioners. GC's publications include Women in Optometry (reaching all optometrists), Corporate Optometry Reports (reaching 7,000 optical chain optometrist affiliates), Vision Source O.D. (reaching 2,000 Vision Source member optometrists) , Foresight (reaching 3,000 Wal*Mart-affiliated optometrists) and ALLDOCs (reaching 600 LensCrafters-affiliated optometrists). GC and PAA allow leading suppliers and retailers to go beyond traditional trade advertising and trade show exhibits by providing them with unique vehicles to deliver their product and marketing messages via newsletters, seminars, web sites and training meetings.

"We are pleased to welcome Gerber Communications and Practice Advancement Associates into the JMI family," said Mike Tansey, CEO of JMI. "As established companies in the ophthalmic market wi
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SOURCE Jobson Medical Information LLC
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