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Joan Gaeta Lung Cancer Foundation Donates $15,000 to Addario Lung Cancer Medical Institute (ALCMI) for Lung Cancer Research
Date:3/19/2009

SAN FRANCISCO, March 19 /PRNewswire-USNewswire/ -- ALCMI's founding organization, the Bonnie J. Addario Lung Cancer (BJALCF) has been conducting an ongoing "One in a Million" advertising campaign to raise $20 from one million people in the belief that small donations add up. Generously donated by CBS Outdoor and friends of the Foundation to raise awareness for lung cancer, the ads currently appear on buses and billboards in New York City, Los Angeles, Washington, D.C., San Francisco and Atlanta.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090319/DC86091 )

"When it comes to raising money for an inexcusably underfunded disease like lung cancer, the money is going to come from people who care like the Gaetas," said Bonnie J. Addario. "I consider this donation a collective voice of 750 people. To me, the Gaeta Foundation and their donors are a part of our One-In-A-Million movement. Together, we are now one step closer to increasing survival of this horrible disease."

"As someone who has been involved with my own lung cancer non-profit for just over a year, I am all too aware of the challenges we face in capturing hearts and minds with our common cause," said Joe Gaeta. "The BJALCF One In A Million ad campaign on city buses and billboards remains the only high-profile visibility lung cancer gets."

On the eve of Bonnie J. Addario's five-year anniversary of surviving lung cancer, the Gaeta Foundation announced their first donation explicitly geared toward lung cancer treatment research. The foundation is donating $15,000 to the newly-created Addario Lung Cancer Medical Institute (ALCMI). "Our mission statement includes advocating for research," said foundation president Joe Gaeta, who established the Gaeta Foundation after his mother Joan died of lung cancer. "We believe that ALCMI and its collaboration mod
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SOURCE Bonnie J. Addario Lung Cancer Foundation
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