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Jillian Michaels, 'America's Toughest Trainer,' Announces New Line of Weight-Loss Supplements
Date:6/29/2009

New line set to hit market in September

BOSTON, June 29 /PRNewswire/ -- Jillian Michaels, New York Times bestselling author and renowned wellness coach from NBC's The Biggest Loser announces her first ever line of weight-loss products in partnership with ThinCare(TM) International, LLC. The new products will officially launch at the 2009 National Association of Chain Drug Stores Marketplace in Boston, Massachusetts on June 29, 2009. Scientifically developed, the new products are designed to help individuals overcome the two greatest pitfalls to successful weight loss - not having the willpower to reduce caloric intake, and not seeing and feeling results quickly enough to motivate and continue toward a healthier lifestyle.

"For quite some time I had been personally searching to develop the right natural products to help people achieve their weight-loss goals," says Michaels. "I always emphasize the importance of integrating fitness, nutrition, and changes of behavior in order to empower individuals to reach both their physical and psychological goals. Finally, my new line developed the right products to not only support myself but for others in their journey."

The new Jillian Michaels line will feature Maximum Strength Calorie Control(TM), Maximum Strength Fat Burner(TM), Triple Process Total Body Detox & Cleanse Plus Probiotic Replenishment(TM) and the QuickStart Rapid Weight Loss System(TM) which contains both the Fat Burner and the Calorie Control at a reduced price.

"We are extremely happy to be working with Jillian Michaels," says Gina Daines, spokesperson for ThinCare(TM) International, LLC. "Jillian is a true icon and we are excited to be able to help people reach their weight-loss goals."

"Our partnership with ThinCare(TM) allows Empowered Media to further develop our ongoing strategy to expand the Jillian Michaels brand," says Empowered Media CEO, Giancarlo Chersich. "We want to provide our customers with a total life solution and this partnership helps us round out our platform. Together, we have developed healthy and innovative natural products that will help consumers manage their weight-loss goals. Since the products are natural, they represent the kind of health and wellness lifestyle that Jillian always promotes. We are looking forward to a long and mutually beneficial relationship."

Jillian Michaels' products will be sold at GNC, Wal-Mart, Walgreens, CVS, Rite-Aid, Target and most chain grocery stores. For more information visit, www.jillianweightloss.com.

About Jillian Michaels

Jillian Michaels is one of the leading health and wellness experts in the country. Perhaps considered one of the most demanding people on the television for her role as trainer and life coach on the NBC hit series The Biggest Loser, Michaels has created a brand name for herself through helping people achieve healthier and happier lives. Every week she motivates nearly 15 million TV viewers, approximately 2 million subscribers to her Web site and daily e-mail newsletter, and many more radio listeners. As a motivator and role model, Jillian has a unique connection with her audience that stems from her own personal journey toward wellness. Before she was a huge TV success, Jillian struggled with her own weight. She was determined to reach her goals - and through dedication and hard work, she did.

About Empowered Media, LLC

Empowered Media, LLC operates the Jillian Michaels health and wellness brand. The company operates as life architects who's sole mission is to inspire individuals to empower themselves to seek healthier active lives. The products marketed are part of the total life solution platform created by Jillian Michaels philosophy.

About ThinCare(TM) International, LLC

ThinCare(TM) International, LLC is committed to bringing to market the highest quality, highest potency, most innovative weight-control supplements available to help our customers reach their weight-loss goals and enjoy a healthier, happier lifestyle.


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SOURCE Empowered Media, LLC
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