Face-to-Face Marketing Veteran to Oversee Leading Product Development Event
for the Beauty and Personal Care Industry
NEW YORK, Feb. 12 /PRNewswire/ -- Jill Birkett has been appointed to the position of Event Director, Cosmetics & Fragrances Business Division for CMPi, the producers of the HBA Global Expo events. Ms. Birkett will be responsible for managing the sales, marketing, and operations of the annual HBA Global Expo and Educational Conference and spearheading the future growth of the HBA brands including the spring educational conferences and the HBA Industry Awards. She reports directly to John Stuttard, Group Vice President of the Fine Chemicals & Cosmetics Group of the International Exhibitions Division of CMPi.
Ms. Birkett has more than 25 years experience in bringing new, innovative products to the marketplace utilizing her extensive entrepreneurial, marketing, sales, event management, and customer service skills. She has a proven track record in all aspects of high-profile face-to-face events and has been part of the management team of the International Beauty Show, Licensing International, Advertising Foundation Research Expo, Scientific Computing & Automation, and On-Demand Digital Printing.
"We are pleased to have someone of Jill's caliber and background filling this important position within our health, beauty, and fragrance portfolio of events. I'm confident she will be able to help grow the HBA brand and insure that our attendees and exhibitors derive the most value and relevancy from their participation," said Mr. Stuttard.
"It's exciting for me to be joining this well established industry event and being part of its future development," said Ms. Birkett. "I'm looking forward to initiating some new offerings that will enrich our customers' face-to-face experience at the HBA Global events including a more dynamic attendee and exhibitor 'match-making' service, digital marketing opportunities, buzz-worthy and interactive networking events, and customized programs and services."
HBA Global Expo (http://www.hbaexpo.com) is the most important product development event for the cosmetics, fragrance, personal care and wellness industries. Showcasing everything from formula to finish, each year HBA attracts more than 16,000 beauty and personal care marketing and R&D professionals from all over the world. In 2008, HBA presents its Spring Conference on Well-Being and Prestige Packaging, its 16th Annual exposition and educational conference September 9, 10, 11 at the Javits Center in New York and its 7th Annual HBA Industry Awards Dinner on September 9th at the Marriott Marquis.
Prior to joining HBA Global, Ms. Birkett was a founding partner of Unicomm LLC a company specializing in launch events. She was responsible for the debuts of RD&D Expo, in conjunction with ASME, as well as the World Genomics Conference and Exposition. She most recently co-managed the "Adventure Expo" event series featuring more than 1,500 exhibitors and 85,000 attendees across 4 major U.S. cities..
In addition she has held management positions in sales, operations, customer service and database management for major corporations such as Marriott Hotels & Resorts as well as for start-up ventures such as b-there.com.
Ms. Birkett obtained her college degree from St. Mary's College in Notre Dame, Indiana. She resides in Stamford, CT with her husband and two sons.
About HBA Global Expo
HBA Global Expo, produced by CMP Information (CMPi), is the most important product development event and educational conference in the industry for the beauty, health and wellness industries. Showcasing everything from formula to finish, HBA attracts beauty and personal care professionals from all over the world. Both the exhibition and educational conference focuses on three key areas of business: Marketing, Technical and Naturals. The 16th Annual HBA Global Expo and Educational Conference will take place September 9, 10, 11, at the Jacob K. Javits Convention Center in New York. The 7th Annual HBA Industry Awards Dinner will take place Tuesday, September 9th at the Marriott Marquis in New York. For more information on the HBA events go to http://www.hbaexpo.com.
About CMP Information (CMPi)
CMPi is the B2B communications division of United Business Media plc. operating internationally, providing creative professional media solutions to around 20 industry sectors. Its products, including magazines, exhibitions, conferences, awards, information products and websites, are targeted at business professionals across a range of markets; these include Construction & Architecture, Commercial Property, Licensed Trade, Travel, Agriculture and Ingredients. CMPi has approximately 1,000 employees in the UK, US, Asia, Europe, India and South America. For more information on CMPi Information limited, visit http://www.cmpi.biz.
|SOURCE HBA Global Expo|
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