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Jiffy Lube(R) Aims to Raise $1 Million for American Heart Association's Go Red For Women(TM) Movement
Date:1/28/2008

red percent of the funds raised by Jiffy Lube will be donated to Go Red For Women, and all donations will benefit the local communities in which they are raised.

Customers can also receive a Maintenance Partners for Life sweepstakes scratch ticket for a chance to win one of hundreds of heart-healthy prizes, including a luxury SUV filled with healthy living giveaways.

"We have the opportunity to make a significant impact in the fight against heart disease through the Jiffy Lube Maintenance Partners for Life campaign, and we're proud that so many franchisees are helping give back to the communities where we serve customers," said Luis Scoffone, president of Jiffy Lube International. "We're excited to partner with the American Heart Association to raise significant funds for their Go Red For Women campaign and to encourage heart disease prevention among millions of our customers. This is crucial because many people are unaware of the significant threats posed by heart disease."

Preventive Maintenance Parallels

Jiffy Lube Maintenance Partners for Life leverages the strong parallels between properly maintaining both heart health and vehicle health, and educates people on smart preventive maintenance of their bodies and vehicles. In a recent vehicle inspection campaign by the Car Care Council, 88 percent of vehicles failed at least one part of the inspection process. Just as medical check-ups and healthy eating habits help keep a heart in good shape, proper preventive maintenance helps optimize the performance, value and longevity of a vehicle -- before a potentially costly breakdown.

Take the Test

Jiffy Lube is also challenging one million people to assess how they care for their heart and vehicle by taking the Go Red Heart CheckUp/Maintenance Partners for Life Car CheckUp challenge. The American Heart Association's Go Red Heart CheckUp (http://www.GoRedForWomen.org) is an
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SOURCE Jiffy Lube
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