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Jiffy Lube(R) Aims to Raise $1 Million for American Heart Association's Go Red For Women(TM) Movement
Date:1/28/2008

Quick Lube Leader Launches Maintenance Partners for Life Campaign, Reminding People to Properly Care for Both their Body 'Engine' and Vehicle

Engine

HOUSTON, Jan. 28 /PRNewswire/ -- Jiffy Lube today announces its first-ever, nationwide cause-related campaign to support the American Heart Association's Go Red For Women movement in its fight to help eradicate heart disease. Throughout February and March, 1,823 Jiffy Lube service centers, more than 80 percent of all locations across the U.S., will participate in the Jiffy Lube Maintenance Partners for Life campaign, which stresses the importance of being vigilant about both heart health and vehicle health. Jiffy Lube is seeking to raise and donate more than $1 million to advance Go Red For Women initiatives across the country.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080128/LAM135-a)

(Logo: http://www.newscom.com/cgi-bin/prnh/20080128/LAM135LOGO-b)

Heart disease is the nation's number one killer of women and men, accounting for 36 percent of all deaths annually. Approximately 460,000 women -- or almost one per minute -- die from heart disease each year, and an estimated 80 million Americans have one or more types of cardiovascular disease (CVD). Although heart disease is the leading killer of women in the country, only 21 percent of women view heart disease as their greatest health threat.

Raising Funds

From February 1 through March 31, customers at participating Jiffy Lube service centers can donate $3 to the American Heart Association's Go Red For Women movement. In return, they receive a Maintenance Partners for Life savings book offering $100 in savings on Jiffy Lube preventive maintenance services as well as heart-healthy recipes and lifestyle tips. One hund
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SOURCE Jiffy Lube
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